New Shops in San Francisco

With all the empty storefronts littering major shopping 'hoods like Union Square and the Marina, it's easy to think SF's losing more retailers than it's gaining. Look closer and you'll find these newcomers--among them a quirky home decor shop, a purveyor of hip vintage threads and a local designer's boutique for all ages--are a better source of inspiration when it comes to spending those hard-earned bucks than those folded shops were anyway.

Updated: December 10, 2010

New San Francisco Shopping

Marine Layer

2209 Chestnut St, San Francisco, CA 94123

This Marina men's store specializes in super-soft, perfect-fitting graphic tees and basic polos.

Lia Kes Studio

3024 Fillmore St, San Francisco, CA 94123

This Fillmore Street boutique and studio of Israeli designer Lia Kes showcases Kes's collection of feminine women's apparel with a tough, military-inspired edge.

Eel and Ermine

514 Presidio Ave, San Francisco, CA 94115

Designer duo Evelyne Aikman and Elinor Diamond design and sew affordable, tailor-fit women's apparel from this Laurel Heights boutique.


1798b McAllister St, San Francisco, CA 94115

San Francisco designer Jennifer D?Angelo runs this tiny shop, which is stocked with racks of her affordable graphic tees ($25) and a smattering of other locally made jumpers, dresses and accessories.

Prairie Collective

262 Divisadero St, San Francisco, CA 94117

This Lower Haight boutique houses three local brands: Studio Choo, a floral designer; Magpie & Rye, a jewelry and home accessories collection; and The Cloak and Cabinet Society, an assemblage of vintage curios.

Afterlife Vintage

988 Valencia St, San Francisco, CA 94110

This Mission shop is home to "high-end vintage" clothing--that is, vintage threads found for you in the kind of thrift stores you wouldn't want to brave yourself, laid out nicely in the kind of store you would but can't afford, and priced somewhere between the two.


3979 24th St, San Francisco, CA 94114

The new San Francisco branch of this Bay Area mini-chain culls women's clothing, handbags, jewelry and shoes that you won't find at any major department store--but also don't cost as much as you'd pay there.