Brooklyn >Shopping > Store
429 7th Ave, Brooklyn, NY | Directions 1121540.663579 -73.984214
Neighborhoods: Park Slope
A heartbreaking store of staggering absurdity. – The Scene
"Store" (run by Dave Eggers' cult zine McSweeney's) bears the same relationship to the average retail venue as its sister publication does to glossy magazines. Helmed by one of the assistant editors, the shop is an intricately conceived Fluxus curiosity. There are indeed items for sale, but since the payment process requires those of non-NBA height to tiptoe while handing money over the absurdly high counter, and many drawers contain elaborate dioramas rather than saleable merchandise, it's clear that
most shoppers aren't there because they're low on pewter pigeon's feet.
Let's see ... milk, toothpaste, rubber cubes, wolverine jaw ... huh? There's a strangely agrarian and medical bent to much of the merchandise (lamb's teeth anyone?). Conveniently, though, one can also purchase publications by McSweeney's affiliated authors, or attend the occasional reading. And hey, you can rent tap shoes. Because, well, why not?
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