Serra Hyundai

(205) 853-2906 | View Website

1170 Ctr Pt Pkwy, Birmingham, AL | Directions   35215

33.645933 -86.683939

Open Hours

Mon. - Fri. 7am - 6pm;Sat. - Sun. CLOSED

New Car Dealers, Accent, Elantra  more

More Categories: Veloster, Sonata, Genesis Coupe, Azera, Equus, Tucson, Santa Fe, Veracruz, Versa, Versa Note, Sentra, Cube, Altima, Maxima, Z, GT-R, JUKE, Rogue, Xterra, Murano, Pathfinder, Armada, Qashqai, Used Car Dealers, Automotive Repair

New Car Dealer Brands: Hyundai, Nissan

Payment Methods: American Express, Discover, MasterCard, Visa

General Info: Shop Online



Reviews for Serra Hyundai

Doesn't Recommend
over a year ago

Crooks with out a gun – dwhdwh hit the nail on the head. I've bought 3 cars from Serra in Gardendale but Centerpoint are worse than the Mafia. They lie cheat & hold you until you ware down & just want to leave. The deal they made me was worse than the review above. My credit isn't as good & they figured they could take atvantage. My deal was $22,145 but when I got there the car I wanted was gone. So they tried to get me to buy one with 400 miles. I told them if my trade in had only 400 miles they would treat it as used & give me 3-4000 less than what it is worth. So we agreed I would pay 200.00 more for another car. But when it came to signing the car was 4500.00 more what crooks.



Doesn't Recommend
over a year ago

CROOKS, LIARS, AND SCUMBAGS. – THESE PEOPLE ARE CROOKS!! (And extremely rude ones too!)

Been looking to purchase a new 2011 Hyundai Elantra GLS, and shopped all around until I found Serra.

Had a sales person, Blake, who appeared extremely nice over the phone, and told me they had the exact model and specs I was looking for. He told me the list price was $21,443, which is already about $1000 over MSRP. I might have been okay with that price if it had actually ever made it that far. I had been quoted from a dealer in Montgomery (where I live), that he could get me one for $20,490 (approx. MSRP), but unfortunately, they only had one in stock and I didn't want it because of the color. After informing Blake of the price I had been given by this dealership, Blake told me he could match the price, $20,490, out the door. After having my father (who was cosigning with me) discuss further details and make sure Blake was absolutely serious, which he assured us he was, we set out for Serra. It is about an hour and a half drive from where we live, and took us quite a while to get there.

After we got there, they did have the model and options I had wanted, but the sticker price was EVEN higher (first red flag) than Blake had told me. It was somewhere over $22,500. Blake said this was no problem, he would get us to the price point, which we repeatedly told him, was $20,490.

So we go in and being "negotiating." He brings us out the first number, which was just under list price (approx. 22,100??), and says "I have to pretend like I'm trying to get the best price possible (for the dealership)." After coming back several times, but yet still never bringing us $20,490, he brings a sales manager in. Although the manager at least appeared courteous, he essentially told us that there was ABSOLUTELY no way he could sell the car for that price. At this point, despite my father's fury, we raised our offer to $20,800 out the door, and finally settled on $21,000 with the sales manager, with monthly payments being $295 a month, for a 60 month term (we were putting $5000 down on the vehicle).

We were relieved because we thought that we had finally managed to reach an agreement. Blake went back to run our credit, which he had already ran once, and noted that it was excellent, meaning we would have no problem receiving the special 3.9% APR currently offered.

Finally he came back and told us that everything was settled payments would be $295 a month for sixty-SIX months. 66! Even after we'd agreed on 60 months, they came back with 66, which added $1,770 to the total purchase price. At this price, the total paid would actually be HIGHER than the original dealer price we started with! We got up and walked out.

To top it off, as we were leaving, Blake rudely called out, "I'll see you back here later whenever no one else meets your price!" He said it rudely and arrogantly.

I would NEVER shop here unless you just have thousands extra to blow, because they will rob you of your money, and pretend like they're cutting you a deal, even when the math is plain-as-day in front of your face. Flat out liars, cheats, and scumbags, that should be sued for breach of oral contract.


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