230 S Robertson Blvd, Beverly Hills, CA | Directions 9021134.064040 -118.383572
Tue-Fri: 10am-7pm; Sat: 9am-5pm
Neighborhoods: Beverly Hills
Best colorist and cut in town – I've been going to the Awilda Salon since it opened in 2001 and keep coming back. The folks at the Awilda Salon always make you feel special. Awilda is a master colorist and cutter. She's managed to keep my frizzy locks looking lush and gorgeous. She's also taught me how to care for my hair to keep it healthy and vital despite frequent blow-dries and the ravages of the aging process. She's Beverly Hills best kept secret.
Amazing highlights with Alexis – I recently moved to the Los Angeles area from NYC. I was nervous about finding a new stylist in a new city. I have nothing to worry about anymore since finding Awilda salon. A few of my co-workers recommended me to Awilda salon. Since it was close to where I live, I decided to check it out. I made an appointment for highlights with Alexis. She was incredibly nice and down to earth! I felt completely comfortable the whole time! The salon atmosphere was warm and inviting not pretentious, like most places can be in Beverly Hills. It was very refreshing! She did an absolutely amazing job on the color! They are the best highlights I have ever had. I am so thrilled! By the way, I thought the price for a full head of highlights was pretty reasonable, I will definitely be back again. Thank you Alexis!
Fantastic new Brazilian keratin treatment – I recently had a new treatment Awilda now carries that has literally changed my life with regard to my very curly hair -- the Brazilian Keratin Treatment.
I have long, curly hair. Unlike many curly locked folks, I embrace my curl. What I don't love is the frizz often associated with it. For years I have spent countless dollars on products designed to eliminate or diminish frizz, to little effect.
When Awilda offered to use me as a hair model for this new treatment, I jumped at the opportunity. The thing about this treatment is that it doesn't damage your hair like the Japanese straightening chemicals can. Instead, it's like a DEEP conditioning treatment that takes half the time.
Since I wanted to keep my curl, they did not use any of the formaldehyde in my treatment. You can select various percentages of straightener with this method. Here's how it works:
1. They wash your hair with special clarifying shampoo.
2. They apply a remarkably thin layer of the keratin treatment (which smells like yogurt!).
3. They blow-dry your hair with the conditioning keratin still in your hair.
4. They flat-iron your hair.
5. You look fabulous.
Please take a look at the picture in my profile to see what a difference it made. Since I didn't use any of the formaldehyde, once I washed my hair my curl came back. However, it was relaxed a bit and NO FRIZZ! This was fantastic, as I was headed back to humid North Carolina for a high school reunion. This was exactly the result I wanted. My daughter is dying to have her hair straightened with this treatment.
Awilda and the team at Awilda Salon are fantastic and always on the cutting edge of the newest products and treatments. They're the best!
The best classic cut – Her talent is endless. Her attention never leaves you. You feel like you're the only one in the salon. There's no one better.
Oh! Did I mention her blowdrys? I dare you to find anyone better.
You Will Not Be Disappointed – Upon moving to Los Angeles from New York, I was terrified of the daunting search for a new hair stylist. I knew she or he was out there, but I didn't want to deal with the quest to find this person. I avoided the mission until my hair looked like a tousled Halloween wig. After several hours of online research and a few calls, I finally found Awilda Salon, and particularly the brilliant Katie Ittner.
When I met Katie, my layers were out of whack and my highlights had turned a copper, brassy color, revealing several inches of dark roots. I have medium length, thick, dark, wavy hair. It blowdries out beautifully but on a day-to-day basis it's difficult for me to manage. Katie has helped me achieve hair that looks good no matter what. She has helped me find my natural hair color and a strategy to bring it back with additional shine and luster (which is what I really wanted) and a style that keeps my waves intact. She is a gifted and professional stylist and colorist, so she will consult with you and go over exactly what your vision is or help you find one, then she'll advise accordingly with expert feedback, execute the plan, and Voila!...you will look fabulous!
Awilda Salon is a professional, clean, tranquil slice of heaven in Beverly Hills without the BH attitude or ridiculous, rip-off prices. You do not need to look any further - this is the one! Tell Katie I said "hi."
Katie is THE colorist in L.A. – We are a German couple, staying in L.A. for one month per year. I was devastated because my hair was poorly highlighted. Katie removed the damage using her very special technique. I wish I could see her more often but flying overseas to have your hair done is a bit over the top, isn't it? Well, now that I think of it .... Anyway, I hope Katie will be available in June 2009. I will call for an appointment. All the best to the Awilda staff. Petra
heather is wonderful :) – i saw heather recently to have my hair colored and get a hair cut.. and can i just say that she is the best. :) she listens to what you have to say, makes sure that you are satisfied, shes not in a rush and she tells you whats best for you and does not recommend extra things that you dont need or push you to buy shampoos and other stuff that they use for your hair like other salons. she is very sweet and chill. its true what they say that she is one of the best hair colorists in LA.. she has the gift of making your hair look natural and beautiful. ive had other colorists and stylists in the beverly hills area, their 'senior' stylists are just ok and they come with a very pretentious attitude like their salons but heather is just extra ordinary. Overall, the awilda salon has very nice staff, very relaxing atmosphere and VERY talented people that other salons do not have. i love it here and i highly recommend heather.
Great service, great haircut, great price! – I have worked in salons before and this one is definitely down to earth and very cool! Everyone is genuinely nice and friendly. I received a terrific haircut from Kelly and will definitely be back again.
Awilda's Salon is exquisite! – I come in to Awilda's twice a month for the past 4 years. Lisa the receptionist is super professional and on point. Katie is one of the top colorists in La, and Heather, Christina, and Awilda are some of the best stylists i have ever seen. Before I came to Awlida's I had my room mate give me buzz cuts in the bathroom because i feared hair stylists in LA doing a worse job, and i didnt see the value in paying them. But now I am pleased to say that I am a loyal customer, and will never go anywhere else(unless i move out of state). Awilda's Salon has definteley taught me the value and pleasure of great hair stylists.
Greatest Salon in the WORLD!!! – Oh my god, Awilda's salon is conveniently located, has a great and professional receptionist named Lisa, amazing colorist Katie, and absolutely fabulous Manager/ Owner/ hair stylist Awilda. If your having a bad hair day, or want something new, or even just maintain these girls will do it all in a affordable price, and in a loving atmosphere!
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