1227 Wilshire Blvd, Santa Monica, CA | Directions 9040334.025895 -118.490089
Neighborhoods: Wilshire Montana, West LA
The thrill is gone – Nothing against this location in particular ... my beef is more with the Baskin Robbins brand itself. I mean, what lame advertising exec told them to change their logo? Are you kidding me? That so-called modernized logo is trying too hard. They would' ve been better off keeping the old-school look -- don't they realize nostalgia is invaluable? Anyway, if you're a true ice-cream connoiseuer, you must visit Mashti Malones on Sunset & La Breat for the absolute best, homemade, non-artificial, organic milk-using, deliciously unusual treats in flavors like rosewater saffron, lavendar and basics like rocky road and peanut butter cup.
Scooping up 31 flavors since the 1950s, this long-time dessert parlor is the world's largest ice-cream franchise. – In Short
Strawberry-pink and milk-white are the signature colors of the fast-food realm's ice-cream leader. Customers belly up to counters in food courts or free-standing shops where rows of ice cream-packed tubs stand ready under stacks of sugar cones and cardboard cups. Originally, the "31" promised a different flavor every day of the month. Nowadays, the number signifies constant variety--from Cherries Jubilee and Rocky Road to shakes, smoothies and custom-made cakes.
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