Brooklyn >Clothing >
389 Atlantic Ave, Brooklyn, NY | Directions 1121740.687219 -73.985187
Neighborhoods: Boerum Hill
Rude Service and Mean Cat – Brace yourself for alot of attitude when you walk in to this overpriced boutique. And beware of the store cats who bites.
Shoes that will stand out, whether you're walking on Madison or Atlantic. – The Scene
Owned by Robin Weiss, whose sister outfits the style-conscious at nearby Butter, Jelly's shoes are much more upscale than the store name evokes. The small space and sparse decor-- just long shelves on two opposing walls, with a bench in-between-- allows the trendy, vibrantly-colored merch to take center stage.
From comfy treads to more lofty creations, Jelly's limited stock is creative and eye-catching, made by mostly hot and up-coming designers. Even the items from more established brands lean toward the unusual; a selection of Swedish clogs, for example, come in metallic pinks and golds, and green rubber Birkenstocks are more hip than hippie. The small selection of bags, socks and hats is more decorative than useful, but the jewelry case, featuring beautiful hand-blown pyrex and crystal rings, cuff watches and hammered silver, is worth a browse.
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