54 W 22nd St, New York, NY | Directions 1001040.741772 -73.992786
Neighborhoods: Midtown, Flatiron District
Great customer service – This is a review of HOW Soon treats their customers, as I have not yet had them cut or style my hair (due to having a ridiculously crazy schedule). I was running late for my appointment with Anne and being the responsible stylist that she is, decided to not try to rush me through but rather use the time (unpaid) to consult with me about what I would like. She spent a good 30 minutes with me talking about my hair, its texture, and what long term goals for it ( having to get it out of a terrible hair cut in stages). The attention and quality of treatment were absolutely amazing and so hard to find in this city. I made the mistake of goign somewhere else that was close to where i work and could get me in at the last minute- BIG mistake. I will now go back to Anne and the other super nice people at Soon.
Janessa's in Chelsea now? – Is she still tapping her foil packets? She's different like that. Seriously though, Janessa's great and she takes her work seriously. A very professional stylist with lots of style. You can't go wrong with that girl.
Best Blonde In New York – I just has Janessa Flowers do my highlights and cut. I have never had such an amazing colorist touch my hair! Seriously, I never take the time to write reviews but her dedication and talent reallly impressed me. To often you get mediocre service and pay high prices. Her partial foil and cut ran me $195. Which is a steal considering after 4 weeks my blonde still looks fantastic. She got extremely close to the scalp around my face to brighten my skin she explained , and in other areas purposely kept it further to give it more of a grown in look to make the grow out process more graceful. Her cutting style was meticlous and precise and the blowout lasted for days. She sold me some Davines shampoo and conditioner which is great as well.
Soon West Rocks! – I live in the neighborhood and I have been walking by Soon for 4 years. I always assumed with its sleek decor and chic staff, that the prices would be astronomical, much like some of their neighbors. On further investigation on their website, though, I learned that a senior stylist charges between $80-$90 for a cut. I booked with Jessica and could not be more pleased with the service she gave me. I have curly hair that I wear straight sometimes - a stylist really needs to understand and listen to a client's needs. Jessica absolutely did. She cut my hair beautifully for curls and then straightened it with a blow-dryer so we could see how the layers were falling. I told her it was a bit fuller than I wanted - she looked, agreed and immediately fixed the issue. Love her. Can't wait for my next cut!
This salon is a slice of East Village cool on a chain store-heavy corner of Chelsea. – In Short
The affordable yet stylish younger sibling to Soon Beauty Lab East is as unpretentious and neighborhoody as the original, with the same girly, '50s-inspired and slightly edgy appeal. The salon's pink- and orange-painted walls set off the otherwise white space, while pearlescent concrete floors add a touch of glamour. A young crowd and contemporary rock fill the room with energy. On offer: cuts, highlights, double and single processes, perms, straightening, deep conditioning and texturizing.
Spotty – I have had two great highlighting experiences at Soon - one with the owner Melissa who is just great - however the rest of my experiences have been less good - my first haircut done by a junior stylist ended up looking good, but was much shorter than I had asked for. The most recent visit resulted in a color job that was far darker than i had asked for and truly don't like at all along with a very mediocre haircut for $80. I would only recommend going if you are willing to be incredibly trusting of the stylists.
Soon Gave Me Peace of Mind – A few days ago I went to another very highly rated salon in NYC. When I left, the cut looked all right, but since I never style my hair, it looked different when I let it air dry. It turns out that I don't like choppy cuts with chunky layers. I don't blame they stylist since I had given him a lot of freedom (I was tired of my bland hair), and on someone else it'd probably have been fine, but when I found myself "trimming" bits and pieces for the 3rd time to try and make it look more uniform, I knew I had to schedule an emergency appointment. I called Soon and got an appointment for 2 hours later the same day.
I arrived a few minutes early and was immediately shown to the changing room. When I came out, I was led to the sink, where Kristina washed my hair and gave me a nice scalp massage. Then I explained to my stylist, Kumi, what had happened and that what I wanted was softly graduated layers, and that I wanted to lose as little hair as possible as it was already a little shorter than I wanted. I knew this might be difficult because she was definitely going to have to cut some off in order to fix it, so I just crossed my fingers and hoped it would be all right. Kumi seemed to understand what I wanted and went to work.
By the time she'd blown my hair dry, I was feeling a lot better about my style. The sides in particular look very nice, with the softly graduated layers I had been looking for. The back was harder to fix because of how the original stylist had cut the layers, but she did a good job there too. Considering the limitations she had to work with, I think she did a very good job. I'll just say that earlier in the day I had reached the point where I literally could barely think about anything except my hair and how much I disliked it, and after my appointment with Kumi, I felt like I could relax and breathe again. Kumi herself is very nice. She's polite and listens to what you want, and asks for clarification if necessary. Highly recommended!
Life changing experience...seriously. – This place saved my life! Soon was reccomnded to me by a friend after my then-boyfriend and I decided my hair "situation" had become intolerable. Let me explain. I am a gay man who has had extremely long hair for most of my adult life. This never seemed to be a problem for me dating/hooking up-wise however, until I moved to New York two years ago. After a month or so of failed hookups it became GLARINGLY obvious from the feedback I was getting that, in the NYC gay community, my long luscious hair was simply "not on." Well, after almost a year of putting it off, I finally walked through the doors at Soon...I was terrified, not certain what kind of cut I even wanted, and visibly shaken. That is, until I met my stylist, Jenny. I began explaining my apprehension and fear concerning the leap into the void we were about to take together, when Jenny sat me down in the chair, smiled reassuringly at me in the mirror and said with an absolutely hypnotic confidence "don't worry, I've done this before." The rest, quite simply, is history. She divined almost instantly what kind of cut I had been longing for for a year without my having even realized it and the whole thing was over before I even knew it. I left the salon feeling and looking, quite literally, like an entirely different person. The cut Jenny gave me was nothing short of astonishingly liberating and her relaxed, cool yet cooth attitude made the experience one of utter pleasure, rather than the terror I'd been prepared for. Since that day, I've never looked back and have reccomended Jenny to a host of friends and co-workers who have all had similarly fantastic experiences with her and Soon in general. At such modest prices and with cool, confident, and obviously talented stylists like these, it doesn't really get much better than this in the city.
Thank You Jenny!
worst haircut ever! – I came to Soon after recommendations from friends (who have really cute hair) with high hopes and a lot of confidence. I left two hours later with an awful haircut and a lot of frustration. I requested a senior stylist when I made my appointment and realized soon after I sat down that my senior stylist was only recently promoted. She apparently did not listen or did not hear what I asked her to do: a simple short haircut with bangs. She gave me a mullet! One side of my hair was razored and trimmed while the other was left almost untouched--totally lopsided--and the back was longer than the front! I literally watched her confidence wane as she realized she couldn't fix the mess she had made after an hour and a half of trying to. She was very sweet and tried to make me happy, but simply lacked the talent and skill to give a good haircut. For $80, that should never be the case!
Carla's where it's at! – I have had my hair cut at both Soon's east and west locations. I prefer the west because of it's close proximity to the R/W/F/V on 23rd street. Carla is my stylist, and the stylist of two of my friends. We all adore her. She is an absolute sweetheart with a knack for GREAT hair. She always makes sure you leave with what you want. AND...you just can not go wrong with the 10 dollar in-between trim!
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