54 Irving Pl, New York, NY | Directions 1000340.736028 -73.987110
Neighborhoods: Gramercy Park, Midtown
Great Food and Ambience. – Let me start off by saying that I have been coming here for a few years now. I love this place and I can't put my finger on the exact reason. Maybe it's the food, that looks small but leaves you full, that empties your wallet but fills you with a good conscience. Maybe it's from the amazing atmosphere to the attentive service. It's also definitly the desserts and the wine. It's extremely overpriced for some dishes, and perfect for others. The menu changes seasonally, so it's pointless to list what I like. But the Ice Cream (Vegan and Raw!) Sundae seems to be a regular item, and thank you for that. Better than any dairy based dessert I have ever tried. The corn tamales entree was extremely mouth watering as well.
I would recommend making reservations since this place is usually packed as soon as their doors open. That seems to be the only bad thing - even if it happens to be empty and you don't have a reservation, good luck getting seated. The hostess acts like she's doing you a favor. But the waiters are very nice and I always left happy.
Horrible Service – I love well seasoned raw food so a friend suggested it for my birthday dinner. We hadn't made reservations and there weren't any seats available, so we agreed to sit at the bar. Shockingly, throughout our meal, we were asked to move our position at the bar -- not one, not two, but THREE times. Keep in mind, we weren't at a dive bar drinking $5 drinks, we were at an expensive restaurant. The stupid bar tender who was the person to ask us to move the third time explained that he was asking us out of consideration for others at the bar. I guess we were potted plants who deserved no consideration at all. This was definitely NOT $80 well-spent. Go to other delicious vegetarian joints, the overpriced food is definitely not worth all the drama.
AMAZING! – Friends and I went to Last night for the first time. Its extremely pricey but worth it. When I first saw the food I didn't think I'd feel full but I felt completely fulfilled. I got the zuchini flowers and I was very impressed. We also split the mint ice cream for dessert and it was unbelievable. If you aren't into raw foods or organic healthy lifestyle you might not see it the same way. I will definitely be back!!!
What a wonderful experience, a must do...... – I thought the food was outstanding. Yes, it was a bit pricey but I knew that beforehand, so I don't understand people complaining about the prices. We had our meal in the garden, what a beautiful setting. The wait staff was very attentive and helpful. We had the 5 course chef's choice and loved every dish that came out. Specifically, the thia wraps were fresh and the dipping sauce was wonderful. The ravioli wasn't like the real thing - it was better. The stuffed pepper and the taco were fabulous. The desserts (minted ice cream and lemon cheesecake) made me want seconds. I was afraid of leaving hungry but that didn't happen. We weren't stuffed (which is how I feel when eating the SAD) but pleasantly full, there was no stopping for pizza or something else later. The dining experince did take 2 hours, but hey, if I wanted a rushed meal then I would have gone elsewhere.
When I visit NYC again, I'll definately eat at Pure Foods again. Go and enjoy!
Overpriced and Dissappointing – I have been to PURE a few times over the years and have always been impressed. Last night changed my mind forever. First our waiter told us the wine we ordered was out of stock, but then he took about 20 minutes to get our second choice. The "heirloom lettuces" were bland. There was nothing special about this salad at all. For $18 I want a ?wow? in my salad. It tasted like normal lettuce with some fig sauce poured on it. Ick. We didn?t even finish it ? and it was super small! One bite was enough. The next course took forever to prepare - how long does it take to "prepare" raw food? It was not especially crowded but we waited for about 40 minutes before our next courses came. My friend?s "truffled" ravioli with asparagus had SLIVERS of white asparagus and not hint of truffle at all! My saag paneer was some spinach in a suace and a rice with radishes. The presentation was lacking and the food was super bland. We left HUNGRY and went for pizza - after spending $125 for two people! Finally, the bathroom was in horrible shape- no toilet paper and piles of paper towels all over the floor as if no one had been in there to clean up for hours! We will NOT go back again. It is overpriced and lack luster.
Good Food that quickly empties your wallet – Was @ PF&W earlier tonight. The asparagus sushi was more than I could ask for, and the Indian main course my waiter recommended really changed my opinions regarding Indian food. The tiramisu was delicious, so much better than the Italian original in that it was very light. My bill came out as $60 though, and I didn't order any drinks. I can understand the appetizer and main course ranging from 14-25, but the tiramisu was truly overpriced, even though it was really good. (alternative: try buchon bakery at time warner mall for dessert instead)
Oh, and as a last note, the garden is nice, but you might want to opt out when it's chilly, since they don't start those umbrella heaters til it gets really cold or something
a memorable dinner with friends – It's unique places like these that make me glad I live in New York City. I'm not vegan or even vegetarian, but I do value a wholesome meal...especially when it tastes like this! My best friends and I had a great time sitting in the corner of this restaurant, which was busy but still managed to have a great ambience. I got the lasagna, which I've heard is one of their signature dishes and it was so good it FELT good. All of my friends tried different things and they were all happy with their dishes. We also got a couple of great bottles of wine to go with the meal--the selection was pretty diverse. Of course, it's a pricier meal...but I think every so often this is the type of thing you absolutely have to treat yourself to.
Pure Food and Wine – OMG!!! I love the food, the staff and the ambience. Everyone is friendly and more important the food is AWESOME. I am new to "raw" food and was not disappointed. From the Spicy Thai Wrap to the Zuchini Lasagne you can not go wrong. I should also add the patrons were just as lovely. Overall just a great place to eat. People may complain about pricing but I would implore those who look at the immediate cost to look long term. I'd rather pay for a great meal that saves the planet, tastes great and is good for you than a meal the is only about immediate gratification.
Best Raw Food dining – I went here on a date and it was spectacular. The food was amazing and so was the white sangria. The service was excellent and so was the ambiance. I would definitely recommend this restaurant to vegan lovers or anyone who would like to experience the raw food cuisine. Eating at this restaurant made me realize that raw food is not just about sticking a carrot in your mouth. It's about the experience and the different ways you can eat raw but with consistency. Just be prepared to pay good money for vegetables.
Not pure food and wine – My husband and I recently dined at the restaurant only to feel hungry and broke before we even left the place. We are not vegan or even vegetarian but don't mind a meatless night out every now and again. We heard about the reviews, well the only thing online was Howard Stern talking about how hot the owner was, if that says anything about the food please let me know! The only bottle of wine under 34 bucks was not so bad but forget ordering by the glass if you want to have money left over the meal. Speaking of the meal, I must have missed it on my plate. I vaguely remeber something tasting a lot like the salt we have on our table at home but did not taste the wonderful garden fresh vegetables or variety of nuts used to make "cheese". I could have taken the excess oil to use in my bio-diesal car and still have plenty of fuel to go far from this place. Long story short, overpriced, poor quality.
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