Lure Fishbar

(212) 431-7676 | View Website

142 Mercer St, New York, NY | Directions   10012

40.724691 -73.998555

Open Hours

Mon-Thu 11:30am-11pm

Fri 11:30am-12am

Sat 11:30am-3pm, 5pm-12am

Sun 11:30am-3:30pm, 4pm-10pm

 
Restaurants, Seafood, $$$$  more

Tags: Bar Scene, Brunch, Business Dining, Group Dining, Lunch Spot, People Watching

Payment Methods: American Express, Debit Card, MasterCard, Visa

Neighborhoods: SoHo, Downtown

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From The Owners of Lure Fishbar

Now returned to life after a fire, Lure Fishbar has tantalizing specialties, ranging from a shellfish plateau to a creative "Fishbar…

Menu
Cava, Raventos “L’Hereu Reserva Brut” NV Spain, Franciacorta, Ronco Calino NV Italy, Brut Rose, Val De Mer “Cremant De Bourgogne” NV France, Champagne, Taittinger “Cuvee Prestige” NV France, Sauvignon Blanc, Mohua 2010 Marlborough, Sancerre, Domaine Paul Cherrier 2010 Loire Valley, Chenin Blanc, Raffault “Chinon” Champ-Chenin Loire Valley, Grüner Veltliner, Jager “Federspiel” 2010 Wachau, Etna Bianco, Firriato 2010 Sicily, Riesling, Joh. Jos. Christoffel “Kabinett” 2010 Germany... more

Reviews for Lure Fishbar

Recommends

Swanky, modern, and electric, with a power crown and really first-rate American seafood, Lure is the jewel of SoHo, and one of the best restaurants of its kind in the city. The perfect place for a hot date or power lunch.

Recommends
3.0
over a year ago

Food is Not Bad But Will Cost 2 Arms and 2 Legs – I used to come here all the time but it's just too expensive. I practically don't have any money left to pay the rent so I stop.

I wish I can come back because it's a nice vibe there, the interior is that of a yacht. And the food never disappoints but also does not impress either.

I also missed the old bartender there. Maybe I have more money again when she returns...

Recommends
5.0
over a year ago

Absolutely delicious! – Impeccable food and service! Yes, even the house salad was incredible. Very lively restaurant - not for a quiet conversation.

Recommends
5.0
over a year ago

Delicious Food/Excellent Service – Let me preface this review by stating that I do not nor have I ever worked at Lure - I am simply a VERY satisfied customer.

I had wanted to go to Lure for a very long time and since I had a friend in from overseas decided to finally give it a try. We went for lunch and our experience from reception to dessert wine was exemplary. I am a huge fan of raw oysters and these were by far the best I have had in Manhattan. You do not have to order the most expensive item on the menu to be blown away - you should see what they do with their simple house salad.

As for the service you couldn't ask for a more personable experience - from the host to chef I rarely have felt more welcome.

I urge anyone on the fence to give Lure a try as I am quite sure you will not be disappointed.

Buon appetit!

Doesn't Recommend
1.0
over a year ago

Simly the Worst! – I really cannot even express what happened at that place... In a nut shell: worst food, worst service and the worst general manager on earth: Is he High!!!

Avoid like the plague!

Recommends
5.0
over a year ago

Best Place in Soho – I lived in Soho for years and this place is the best. I went a few months ago for my 40th Birthday and the manager, the chef and the entire staff treated my friends and I like we we're A-list celebs. Great cocktails, unbelievable raw bar, amazing sushi everything a girl could dream of. I was away all summer and when I went back in the chef not only remembered me but was generally mad that I hadn't come in to see him for 3 months. That's how personal the service is. You get the cool vibe, great people watching and great food you expect in Soho without the attitude and without the outrageous prices.

Doesn't Recommend
1.0
over a year ago

nothing special plus a whole bunch of attitude – my experience was bad........B A D. I love lobster rolls so i was going around a few places in the city that supposedly serve good lobster rolls...anyway i call the bar and ask for help getting there at about 11:10AM and the lady on the phone asks me "where are you" i say, "one block away"..."ok so just head north two blocks", so i show up around 11:15 and she literally looks surprised to see me as if we werent just on the phone and i ask to order and she says were not gonna get set up now , but at 11:30 and i am mad cause im thiking, greatt i gotta go meet someone in half and hour and i came here for nothing, so i ask her, "then why didnt you tell me this when i was on the phone with you" and she goes "do i look like a psychic to you? no, so either you can wait or leave" ...well anyway i came back a week later , and finally tried the lobster roll, which i had to wait for FOR-EVER , and it definately wasnt worth the wait-it was average, nothing"wow" and the chips were so deep fried and saggy that they were just wet from that oil so no i dont recommend this place.

And the weird eyed receptionist at the front (same one from before) saw me come in the second time, around 12 and she was talking with some guys , saw me ,looked at me and started talking again so when i motioned myself to the bar to order, she ran over saying "umm excusee me can i help you" as if i was lost- hellooo wheres the customer service people want? and who does she think she is?

Recommends
5.0
over a year ago

fantastic – come for the fish nothing else, added the rancheros as my wife was most upset and now eating fish on the back of them. every cloud and silver lining comes to mind.

perfect location hidden deep down away from the millions,

a real gem and a lifesaver from endless shopping.

prefer the bar than the restuarant and excellent staff always make you feel welcome

Recommends
4.0
over a year ago

Very Nice Meal – enjoyable decor and atmos. my pal's sis has a relative the is managment this place so we are coralled to go quite frequently, we don't get any crazy hook ups but my friends do order well on the apps and I was impressed. the vino flows and the main fish dishes were extremely nice. I would go back (although I have to) of my own volition and would recommend.... Calamari was a stand out item, shrimpie something was also the bomb on the app menu. enojy.

Recommends
4.0
over a year ago

Lured me – After reading the mixed reviews about this place, I was a little sceptical about going here, but decided to give it a try and see for myself. I came here with my date on Valenetine's day and it was great. The reservations we made were on time and we were quickly seated at our table after they took our coats. The atmosphere was relaxed and casual. The music was not too loud. The decor was beautiful. The waitress that served us was very helpful. The yellowtail-jalapeno rolls, Salmon Tartar, California roll, crab cakes, crispy calamari (spicy!), and the seared yellfin tuna were all very good. If you're into seafood or sushi then I do recommend trying this place because you might just very well end up liking it here, if not loving it . The cocktail drinks were okay but not great, but they have an EXTENSIVE selection of wine. The food is pricey but very tasty.

Doesn't Recommend
1.0
over a year ago

there are better restaurants with better food and service... take your money elsewhere. – The people who gave this place 5 stars must work here because my experience has been the same as everyone else that gave this place a bad review. I made reservations here and before we sat down they told us that we only had an hour and half to eat because they had another party arriving and wanted the table ready for them. For a place that charges such a premium, you would expect better service.

Take your money elsewhere.

View more Reviews for Lure Fishbar

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Lure Fishbar

Josh Ozersky\'s Favorite Restaurants in New York I eat at a lot of places and I love many of them, but only a few can truly be said to be on my short…
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Best of Citysearch

Won for:
People Watching (2009)
Nominations Nominated for:
Seafood (2011)
Chicken Wings (2009)
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