Lure Fishbar

(212) 431-7676 | View Website

142 Mercer St, New York, NY | Directions   10012

40.724691 -73.998555

Open Hours

Mon-Thu 11:30am-11pm

Fri 11:30am-12am

Sat 11:30am-3pm, 5pm-12am

Sun 11:30am-3:30pm, 4pm-10pm

 
Restaurants, Seafood, $$$$  more

Tags: Bar Scene, Brunch, Business Dining, Group Dining, Lunch Spot, People Watching

Payment Methods: American Express, Debit Card, MasterCard, Visa

Neighborhoods: SoHo, Downtown

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From The Owners of Lure Fishbar

Now returned to life after a fire, Lure Fishbar has tantalizing specialties, ranging from a shellfish plateau to a creative "Fishbar…

Menu
Cava, Raventos “L’Hereu Reserva Brut” NV Spain, Franciacorta, Ronco Calino NV Italy, Brut Rose, Val De Mer “Cremant De Bourgogne” NV France, Champagne, Taittinger “Cuvee Prestige” NV France, Sauvignon Blanc, Mohua 2010 Marlborough, Sancerre, Domaine Paul Cherrier 2010 Loire Valley, Chenin Blanc, Raffault “Chinon” Champ-Chenin Loire Valley, Grüner Veltliner, Jager “Federspiel” 2010 Wachau, Etna Bianco, Firriato 2010 Sicily, Riesling, Joh. Jos. Christoffel “Kabinett” 2010 Germany... more

Reviews for Lure Fishbar

Recommends

Swanky, modern, and electric, with a power crown and really first-rate American seafood, Lure is the jewel of SoHo, and one of the best restaurants of its kind in the city. The perfect place for a hot date or power lunch.

Doesn't Recommend
1.0
over a year ago

Bad experience! Never before have I been treated so poorly at a restaurant in NYC. – Rude staff, terrible service. Toward the end of our meal the host asked us to leave, saying he had been fair letting us have our table so long. With no warning, no apology, no thank you, we were kicked out of the restaurant! The manager comped our after-dinner drinks but we couldn't enjoy them anyway. We will never return. Also the happy hour oysters were very small and fishy (old). Go to the Docks or Grand Central for a much better experience.

Recommends
5.0
over a year ago

Hooked on Lure – Been there a dozen times and it keeps getting better. People watching is A+. Lots of entertainment industry types from the neighborhood and celebs flowing in from the Mercer Hotel across the street. And with good reason. Manages to be upscale Soho without the snobbery. Service always makes me feel like an A-list guest myself. The decor and the tunes create a hip cruise ship vibe. I never miss the blue points oysters and/or the stone crab claws; both are decadent. Got help on choosing a reasonable Bordeaux sans the usual condescension. Overall the menu is an inventive mix of traditional seafood fare and sushi with a formidable steak au poivre (a Soho staple) thrown in for good measure. Sounds simple but think?who else offers a "something for everyone" upscale menu like that? Crowd pleasing menu and scene makes this a great, great date place. I've been eating in Soho for 20 years and Lure is by far my favorite spot.

Doesn't Recommend
2.0
over a year ago

Don't bother – Dinner was ok. the apps were the best part. My husband had raw oysters which looked good. I didn't have any because I am pregnant :( I had grilled octopus for apps - delicious. I had Brazino fish as my entree which I have never had...it was good - light, fresh and clean but a bit on the plain side. Came with a small side of sticky (?) rice. It was ok but i was still hungry. Maybe I should have gotten some sides. Husband had Daurade fish...it was whole but filleted. Everything was fine. We were having a pleasant evening until the very end. We paid our bill which was still on the table for the waiter to collect and my husband was just finishing up his wine when the waiter came up to us and told us that they need the table for someone else who has a reservation!! I was so mad. We had a reservation as well and if they needed that specific table they should have sat us elsewhere or at the very least tell us that that table will be needed at such and such time. The point is we were about to leave why even say anything?? It was just a bad decision on the waiters part to even say that to us - poor timing. We complained to the manager but he was a waste of time as well. I wasn't expecting a free meal...but a sincere apology!! I would say dont bother going...there are a lot of other NYC seafood restaraunts that are better in quality and service. Go to Blue Water Grill....better service and better food!

Recommends
3.5
over a year ago

The flashy and fashionable dig into fresh seafood at this stylish, yacht-themed fish house. – Beige banquettes, dark blue accents and a ribbed ceiling set a seafaring tone; round fixtures and copper accents further the cruise-ship vibe. The space draws a similarly showy crowd. The attractive staff looks good, but can be stretched too thin. It's a modern take on the old, big-time seafood house. Mom can have her shrimp cocktail and Dad can dig into a heavenly bowl of clam chowder, bearing tender whole clams and bits of bacon. Both can enjoy treats from the sushi bar or the surprisingly tasty chicken wings.

Doesn't Recommend
1.0
over a year ago

best & WORST happy hour in soho – Leave it to the staff at Lure to take ALL of the "happy" out of the supposed happy hour experience... The food & drinks here are great, but the service is a deal breaker.

The entire time our group was eating, drinking, and trying to enjoy ourselves, multiple staff members kept sternly reminding us they'd be kicking us out of our booth when happy hour ended, regardless if we were not done or were still willing to order at regular prices.

I wish I could take back my tip from last night. They are so unacceptably rude..

Doesn't Recommend
2.0
over a year ago

Bleh – This place has the feel of a cafeteria despite the boat decor and thumping music. The food isn't particularly good or inspired, and I was a little aghast that a place that calls themselves an oyster bar served me oysters that were barely shucked. I wouldn't recommend this place to anyone unless you're a tourist or don't mind spending a good amount of money for subpar food. There are so many better places in NYC. Don't waste your time going here.

Recommends
5.0
over a year ago

Great Happy Hours Menu $1 oysters. – this place is beautiful, modern decor. the happy hours menu is great, you can't find $1 oyster anywhere in the city. i've been here a few times for happy hours and the food is great. the oysters were fresh and delicious. great staff but they rushed you after happy hours is over. Happy Hours-5pm - 7pm at the bar section.

Recommends
5.0
over a year ago

LOVE the interior! – I resisted this place for a long time because I loved the restaurant that inhabited this space before it was LURE (loved those funky orange chairs). However we stopped in one saturday evening for a drink. LOVE the all wood interior and curved ceilings that make you really feel like you are on a yacht. The bar is a happening spot and the bartender was great at letting us sample the wine before pouring the whole glass. We went back 2 weeks later for dinner. All of the food was very good! The restaurant was a little drafty on that cold night but the hostess moved us to the bar area which was better. Service was fine, no complaints. This definitely is one of our new fave places to duck into for a glass of wine when we are in Soho.

Recommends
5.0
over a year ago

Great design, food, service and music!!!!!! – Went the other night with a group of friends and had an amazing time. First of all, really cool design. Secondly, we went to the bar and had this killer Concord Grape Martini and then another and another... We then tried several apps, some suprisingly good sushi and some entrees which we all shared and raved about!!! The service was very attentive and laidback and the music wasn't the standard loungy I hear everywhere variety. Can't wait to go back!!!!!

Doesn't Recommend
2.0
over a year ago

Upsetting Happy Hour – Feel free to come here if you don't mind having your check thrown in your face and being told to leave the tables at the bar when 7:30 rolls around which is shortly after the 7pm Happy Hour deadline. Other than that the drinks are cheap.

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Lure Fishbar

Josh Ozersky\'s Favorite Restaurants in New York I eat at a lot of places and I love many of them, but only a few can truly be said to be on my short…
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Best of Citysearch

Won for:
People Watching (2009)
Nominations Nominated for:
Seafood (2011)
Chicken Wings (2009)
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