208 W 23rd St, New York, NY | Directions 1001140.744093 -73.996456
Tuesday To Thursday From 12:00 PM To 11:00 PM Friday To Saturday From 12:00 PM To 12:00 AM
Neighborhoods: Midtown, Chelsea
When RUB opened it identified itself as the city's Kansas City barbecue tribute, as Hill Country paid homage to Texas. In fact, RUB was always better and more interesting than anything in Kansas City, and catered to the hardcore barbecue geek more than any of its rivals. 100% wood fired where the others used gas fires to regulate heat, and creating specialty products, like burnt ends, pastrami, and duck that nobody else had, this is a special operation with a pitmaster, in Scotty Smith, that deserves to be ranked among the greats.
Place Has Its Ups and Downs – Sometimes the meats and ribs are great, other times they're dry and tasteless. It can be a real crape shoot (CitySearch won't let me leave out the "e"). The sweet tea and baked beans are great. The service is pretty good.
Regret the 60? Tip – By 2pm they were out of Brisket, Turkey, & Pastrami--of course no one told us this until we had been waiting to order for at least 20 minutes! "I'd like the brisket?" "We're out of brisket. I'll be back." snaps the waiter.
After he returns we decide to ask what other things they're out of--he rattles off 2 or 3 more items.
30 minutes later, we finally get our food--well half of it, since they are now out of chicken! The manager is too busy to wait for us to decide on a substitution, so he promises something on the house--which never materializes. After eating, we finally manage to get the attention of our waiter, and ask for the check. The undelivered items were never removed from the bill! When we bring this to the attention of the waiter he snatches it away and says, "I'll ask the manager." He returns with the corrected bill and tosses it on the table--never a "sorry," "please," nor even a single "thanks." We didn't have exact change, so we regretfully left a 60-cent tip. Maybe they should change the name to "Self-righteous Urban Barbecue." Good food, but WAY too much 'tude!!!
BBQ Heaven! – Wow! Started with the best, perfectly fried "fried green tomatoes" that come with a yummy remoulade. Hush puppies could be a little more flavorful, but they aren't greasy. Boyfriend and I ordered the two meats -- burnt rib tips (that we couldn't get enough of) and the roast chicken that just fell of the bone and melted in your mouth (they were out of brisket at 1:30 on July 4th) -- and the quarter rib slab, which I should've ordered more. The ribs had a beautiful smoke line and came off the bone with ease. The best BBQ I've ever had (I have been to three Big Apple BBQ's) and I can't wait to go back! The iced tea is super tasty too and you can pick sweetened or unsweetened and they give you free refills.
Service was very friendly and though they were busy, they would make eye contact from across the room to see how we were doing.
Great wings and drinks! – Great food and great service! Lisa, the world's best bartender is not only friendly but mixes a great drink!! Will go back for the wings again and again!!
Smokin' good barbecue in low-frills Chelsea environs. – The requisite wooden tables are filled with families, friends and dates, and the casual air and free tea refills encourage patrons to relax and stay awhile. Barbecue pro Paul Kirk gives New Yorkers a taste for Midwest-influenced cue. His St. Louis-style ribs, meaty and firm but tender, taste deeply of hickory smoke. The clever East Meets West duck, with a sweet-spicy glaze, triumphs, rivaling the ribs in appeal. Given the menu's range, it's too bad there's only one tomato-based sauce on the table. Sides offer hearty support, including a respectable potato salad and cole slaw.
finger-licking good! – I've only been there once, and I truly enjoyed the atmosphere there, it is a place I felt like I could just sit back and not worrying about eating the delicious ribs with my 10 fingers... :) I ordered something like "rib tips", the parts that are usually the toughest to chew, but they made them so divinely tender and saucy! I loved that all the meats are served with white bread and pickles; all the right combinations!
Not that great – Granted, I'm from the South, but I didn't think that R.U.B. was all that great. There just seemed to be a lot of hype followed by a lot of meat covered in way too much sauce. The food is fine, but it's nothing to get excited about, and you shouldn't go expecting to get real, top-of-the-line barbecue.
Great Q in NYC – I from down south and this place is the real deal! There pulled pork and ribs are great. alot of smoke and flavor. Growing up i never really had beef bbq but this joint changed my mind. The burnt end are really great, its my new favorite food. The sides there are really good. The baked beans and the onion strings are both excellent. Anyway check it out.
Passable – The food was decent, but I have had much better BBQ in this city. It seemed more like a hasty impersonation of BBQ than the real thing. The décor has a marked hipster look about it, which does not coordinate well with the fast-food feel and presentation of the menu. To their credit, the staff was very nice, and provided honest and accurate recommendations when asked. Overall the restaurant is passable, but definitely nothing special.
Great BBQ w/o going all the way uptown – I've been to Dinosaur and would love to go back, but it is such a hassle to trek uptown. I also go to the Daisy May's stand on 6th, but sometimes I just want to sit and enjoy. R.U.B. is good BBQ and it's located right on 23rd and 7th. I had RUB take out at work and I thought it was very good, so I decided to go there with my wife (she loves BBQ) the other day. First off, I hate how they run out of stuff. However, I guess that is testament to the quality and taste of their stuff and is a good sign with respect to turnover and freshness. But I REALLY wanted fried-green tomatoes and the deep fried ribs - even after the waiter said they were out, I must have asked 3 more times as if I thought he was lying or had some hidden in the back. I settled on some standard ribs (pretty good), some onion fries (salty, light deliciousness), some hush puppies (nice with butter but even better when we brought the left-overs home and had them with our home-made maple butter). I don't remember what my wife got, but I know she really enjoyed it. Overall, great BBQ but I'd make sure to get there early so that your favorite stuff isn't sold out.
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