36 E 4th St, New York, NY | Directions 1000340.727339 -73.992233
Neighborhoods: NoHo, Downtown
Warm, elegant treasure of a place! – I arranged a dinner at Aroma for 10 colleagues who traveled in from Europe and the night was an absolute pleasure! The atmosphere is beautifully rustic, warm and elegant. Service was attentive, gracious and friendly. The food was exquisite. I heard praises all around me at the table with each bite taken. The wait went out of their way to take photographs for us, standing on top of chairs to make sure everyone was in. The evening was so smooth and my guests were truly satisfied.
I highly recommend this warm, elegant treasure of a place!
Wonderful birthday celebration – It was exactly as we had planned and so much more! The food as well as the wines were absolutely fabulous. All of my guests were so impressed that a few have already called asking when we can return. The room was cozy, intimate, and spacious enough for everyone to move around and enjoy themselves. It was truly an amazing event and a perfect way to celebrate an important 30th birthday. I will certainly be back again soon.
Still in shock – I am still in shock over my recent experience at this restaurant. I wish I could have reviewed the food, but we didn't even get that far. Upon being seated, we ordered a bottle of wine and after tasting, all 4 of us at the table thought the bottle was"off". Our server and the Sommelier came to our table to tell us there was "nothing they could do", and "it was supposed to taste like that" and "this wine was only meant to be had with food".. Never in my life have I had a restaurant be so argumentative, and refuse to exchange a bottle of wine. There were more ridiculous comments as to why we were so wrong about the wine, but after about 20 minutes of this, we decided to leave. To top it off, one person at our table used to actually work in a wine shop and had tasted this bottle many times before, but we were still wrong. Their arrogance and complete lack of customer service is just astonishing.
Good wine and dessert, but just okay food – I've been to Aroma twice. Both times I enjoyed the great wine selection. For dessert, I had the homemade assortment of sorbet - refreshing, tasty, like nothing I have had before! But the pasta on both occasions is just bland.
Wonderful, tasteful, and intimate – For first-timers, I?ve been to Aroma a handful of times and here?s my take on it? The restaurant is small & specialized, that?s the beauty of it. It?s ?family boutique? in a way, and all about personal touch. It?s got one of the most inventive and economical uses of space in the city, contributing to the intimacy and warmth of the place. Eating there IS an experience. Steaming little glorious plates of fresh pasta and appetizers with accents like truffle oil and gorgonzola seem to mysteriously materialize from behind the bar, popping up in the middle of conversation or between sips of montepulciano or full bodied barolo. The duck salad, beet lasagna bolognese, and orecchiette are fantastic.
The co-owner/cook?s (Vito) mantra is that good food is all about the balance - and of course - the freshness of the ingredients. His partner, Alexandra, enchanting and welcoming, is always concerned about their ?guests? and their experience. The servers are pleasant and attentive.
When it?s crowded, it can be tight, but there can be something very cozy about it, provided you are not seated next to demanding or overbearing individuals. The intimate nature of the place and attention to detail means that it?s ideal for romance.
The wine list - although strictly italian - is extensive and can be daunting. But the owners and staff have always helped me through it, all the way to a good pour. The desserts are divine and to be shared. The journey downstairs to the farmhouse & ?tavernetta? is rewarding. It?s an exploration & discovery, descending a narrow iron staircase, through the kitchen (that?s intimate!) to find two extraordinary, candle-lit, earthy rooms of wood, brick, and stone. The rooms are filled with endless possibilities to bring friends and family together. For me, it?s easy to pretend for a brief time that it?s my space to entertain in? I?ve celebrated my brother?s birthday there with my entire family. When can I book another party???
Not the worst but real close!! – 11-16-2007 - Another family celebration ruined by good reviews written for truly bad restaurants. We never learn our lesson. Truly our fault. Here is the truth: tiny dining area, table seating 7 inches from the potty. I am certain how they derived the name of the restaurant. Someone sat where I sat (7 inches from the potty) and the AROMA inspired them. Overpriced, well written menu unfortunately the food was average or below, the service was rushed and the dining area was loud, crammed, uncomfortable . In 2 hours time I counted 32 excuse me's while the patrons of the bar made there way past my meal to the potty. Some folks didn't even have the decency to quickly close the "pocket" door after their visit. So clearly some of my senses were violated during my meal. Could have saved the trip to the city, several hundreds of dollars and order two pizzas and invited everyone into the hot tub. Stinky, kind of sums up the experience at Aroma.
Go for appies and wine. Be wary of the dine and wine. – Wow, I don't want to be a sourpuss but our dining experience was not a good one. First time for me. Eight of us went to celebrate my dad's 80th and sat at one of the few tables (not nibbles and wine at the bar) on a Sunday evening. Our table was the worst location (the other two large tables -- just inside the front door ... brrrr... and shoehorned next to the noisy and busy bar -- had apparent disadvantages): a foot next to the constantly occupied, noisy (other negative sensory afflictions) unisex bathroom; 12 inches for the bathroom seekers and wait staff to get by. Uncomfortable and distracting to the max. The food was poor, at least what I tasted. The seasonal soup had stringy parsnip fibers that the food processor didn't finish; my Orechette with sausage, broccoli rabe and other items was dry and had nothing to bind it ... not even a bit of olive oil; my nephew's Sicilian meatloaf with polenta featured very grainy polenta; my sister-in-law's artichoke pasta was, i think, overcooked, and pasty/doughy; got gelato/sorbet for dessert which, at the risk of appearing a glutton, was two marble-sized scoops. Giving the kitchen the benefit of the doubt, we caught them on an off day. But...... promptly at 8 pm (we arrived and were seated exactly at six, the time of our reservation), my brother was approached and told we'll need to wrap up dessert and coffee and leave. Can you believe it? "And leave!" Wow. The point here is that we probably were 10-15 minutes away from paying-the-bill-thanks-seeyalater so why the extra shove? My brother was upset by what he took as rude (the wait staff, pleasant to that point, told my bro that we signed a contract that defined the time; nope, not us) and that uncomfortable moment rippled through the table. I clearly understand there's a next group waiting but just a few minutes wiggleroom, please.
Yup, go have wonderful selections of wine and finger foods. But be wary of a larger group, the "Table-by-the-Toilet" and the time.
I HEART Aroma! – Perfection! A staple on my list of go-to restaurants. Alexandra and Vito are like your friendly neighbors that you always enjoy seeing. Include that, the perfect recommend of food and wine and there you have it. Thanks Alexandra and Vito for all of the good times/great food/fun evenings! Sincerely, amanda
Great Service and Wine Selection – Simply put, the food and wine are fantastic and the servers are a delight. Wine pairing at it's best, with a price tag that is palatable to boot!
Relaxing quality italian everything – Hi guys. I'm a regular at Aroma. I'm there about once a week. Customers are warmly greeted, sometimes personally by co-owners Alexandra or Vito. Their frequent presence, up front or in the kitchen, is a great credit to the personal attention they give to customers. The wine list is accessible, extensive, and unabashedly Italian. Honestly, it's the food that keeps me coming back. Aroma's kitchen has a habit of making its own pasta, and using locally grown, top quality meats and produce whenever feasible. Ingredients are consistently chosen to complement each other, and the kitchen's best ideas are often found in the nightly appetizer and entree specials. I've found the staff to be extremely knowledgable about the grapes, regions, flavors, and pairings relevant to their wine list. The wine list's depth is amazing, and so are the reasonable prices. If you want to go on a Friday or Saturday, make a reservation.
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