767 Fifth Avenue, New York, NY | Directions 1015340.763822537332 -73.97301
Neighborhoods: Midtown, Midtown Center
Apples stores are always great to walk into and check out the latest gadgets. The only thing I dont like about this store are the stairs down. There is always one person standing still or hanging out creating a traffic jam. But once in you can play around and not be bothered except for the crowds. And the employees are the best you will find in any tech store. They help you without trying to prove they are smarter than you.
Love Steve Jobs – Great product, great store, great service. What more is there to say?
Tourist Trap? Yes. Always there for you? YES. – No matter when you come here, it is PACKED. But, if your device is broken midnight, this is THE apple store to be.
Also I have seen celebs here, to name a few... Wait, I don't really remember since I rather watch TV. If you are sucker for those, you will be so happy, I guess.
Tourist Trap or Not – If you have lived in NYC for more than a year than this Apple Store location is no stranger to you. As if 5th Avenue wasn't already fabulous on its own, with its high end boutiques wrapped around Central Park. Even general retail locations such as H&M and PINK have renovated their stores to portray a more luxurious appearance for a more upscale clientele. Upon entry into the 5th Avenue location one thing comes to mind New Yorkers beware this spot is a definite tourist trap! However, if you manage to get past the school trip groups international tourists and the crazy long line for the Genesis bar stop and take a look around at the inventory. I'll admit that the Mac book pro is a little on the pricey side in comparison to the other mainstream laptops, but having a slique unit practically free from viruses is certainly well worth the investment. I purchased a Mac Book Pearl my first time there and the staff was very helpful. I was able to complete my purchase and by pass all of what seemed to be a very hectic environment. The crowds are very well managed with as many as 20 sales associates on the floor at a time. They are easy to identify wearing bright colored t shirts and named tags and using of course an iPhone to manage the lines and pre-registered customers for laptop repair. Since then I have purchased several versions of the iPod as they are released and all of my accessories from this location. Tourist trap or not I definitely intend on returning for a new laptop.
an apple a day...or whatever – I have had an iPod since its inception. I still own a second generation iPod, with the four buttons in a line on top of the wheel. It needs to remain connected to its speakers in order to function, but we’re talking seven years of existence. Nowadays that it is unheard of for apple technology. The most irritating part about being an iPod owner is that I wish I could boycott it, but I’m addicted. I cannot function without my iPod. Living in New York City does not help my case; because no one drives a car, no one listens to the radio, unless they have a 90’s era boombox in their kitchen so that they can stay up to date on the latest hip hop on hot 97 and power 105.1 like myself. Everyone walks around with their iPod headphones on to drown out the drone of the city. But I digress. One fateful morning not too long ago, I was getting ready for the gym and decided to plug my iPod into my computer to put on some new tunes I had recently purchased. Wrong. My iPod was frozen. It was beyond frozen, it seemed dead. While pondering whether or not it to cry or hurl my iPod across the room, I decided the gym would have to wait until after I fixed my musical DOA. On the subway ride to the apple store I wondered whether or not it would be appropriate to give a technological device a funeral. I tried to think positively as I descended into the humungous apple store on Fifth Avenue. I had never been to this particular apple store, and I was not disappointed. I (kind of) get how people waited for hours on end for the newest version of the iPhone. Kind of. When I walked in I was immediately greeted by an apple employee, someone who (as a PC user) I am genetically modified to hate. It’s like attempting to be friends with a Red Sox fan; there’s always something between you. I explained my problem to him, and like an angel in glasses he told me how to reset my iPod in the future without messing with any of my music. He was helpful without being pretentious, something I find always happens in retail stores devoted to technology, and was thorough in showing me what to do in case it ever happened again. What was truly great customer service was that he didn’t make me feel like my problem was menial, which he easily could have done considering I just had to hold down the middle button for thirty seconds to essentially reboot the iPod. He understood how I freaked out and did his best to assess and then help fix the problem, all the while reassuring me that it would all be okay. Like I said, as much as I sometimes want to hate on apple, I can’t live without it. Or it’s godsend of a support team.
Silicon Valley comes to 5th Avenue at this glass temple to technology and style. – In Short
Apple's products, from the sleek iPod to the compact, gleaming Mac desktops, have always been highly valued for their aesthetics. Why should the store be different? The glowing ethereal cube on ritzy Fifth Avenue stands like a beacon for tourists and befuddled computer users looking for hip products and 24-hour tech support. Inside, a clear glass elevator glides down a tube, surrounded by a winding translucent staircase, towards an expansive room crowded with people checking out Macs, iPods, speakers, printers, software and other high-tech goodies.
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