Dame

(310) 394-2402 | View Website

725 Broadway, Santa Monica, CA | Directions   90401

34.018026 -118.490208

Open Hours

Mon-Sat 10am-8pm

Sun 12pm-6pm

 
Women's Clothing  more

Neighborhoods: Downtown, West LA

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From The Owners of Dame

A sunny, laid-back Santa Monica location matches the effortlessly California-cool vibe of the togs in this boutique.

Reviews for Dame

Recommends
5.0
over a year ago

Better than Barney's or Fred Segal! – this is my FAVORITE store in all of Los Angeles. I end up spending my whole paycheck when I go in. every single piece is gorgeous and the prices are very affordable. lets not forget about the amazing accesories! great bags, shoes and jewelry! It's also sandwiched between my new favorite spa, Petite Spa and the amazing Lilly's nails, and a few doors away from the peaceful yoga studio, Shakti's Elements...just park you car and walk this row of divine stores and you will have everything you need to make your life fabulous!

Recommends
over a year ago

A sunny, laid-back Santa Monica location matches the effortlessly California-cool vibe of the togs in this boutique. – In Short
This light-filled, cheery boutique caters perfectly to its beach-chic, style-savvy customers. The friendly and helpful staff unobtrusively guides shoppers through the wide selection of colorful cardigans, cozy tees, bright sundresses, sleek denim and playful lingerie. For accessories lovers, there are vibrant, patterned tote bags, embellished flip-flops, and the kind of oversized sunglasses that seem designed for stylish jaunts to Malibu.

Recommends
5.0
over a year ago

Could spend hours shopping and socializing at DAME! – Since finding DAME, I rarely set foot in any other store. The intimate atmosphere and friendly employees make shopping at DAME like getting a drink at CHEERS! I'm not kidding when I tell you that they "know your name." I stop by DAME at least once a month and there is always something new to try on (and buy!) From Level 99 denim (love those wide leg jeans with the huge cuff) to the sweet dresses, I usually manage to take home more than one new piece of clothing without even coming close to breaking the bank. Whether your wardrobe is simple or out of this world, there's something for any fashionista at DAME. Oh, and how could I forget their gorgeous collection of accessories? Shoes, handbags (both faux and genuine leather) and gorgeous one-of-a-kind jewelry are readily available to compliment any outfit!

Recommends
5.0
over a year ago

Fashion and Friendliness – What I love about DAME is that not only do I come away with amazing pieces destined to be received with compliments, but I also come away happy to know that there are still such pleasant people in the world like the owner and staff of this wonderful boutique. Whether sophisticated wardrobe staples or show stopping items, the clothing at DAME covers the spectrum. While the clothes are exceptional, the purses, shoes, belts and jewelry help make the great little items really pop.

But better yet is that even when shopping alone, it's as if your best friend and personal stylist is right there. Without being overbearing the staff at Dame is genuinely helpful in a way that is unique to this day in age. I love that I can come in, ask the advice of people who have great taste and know that I'll get a sincere answer.

Check it out. Fasion and friendliness... that's Dame.

Recommends
5.0
over a year ago

cute stuff at the right price – dame is cool because you can look like a million and spend 100. they sell trendy stuff for every season and have good sales. yay, dame! i hope this place stays in business for a long time.

Recommends
5.0
over a year ago

Dame's on Broadway – I love DAME. Great selection and personalized service. First thing as you walk through the door you?re greeted with a big hello. As a man shopping for woman's clothing, it can sometimes be a little intimidating but the staff at Dame went out of their way to make me feel comfortable. The one girl even tried on clothes for me so I could see what they looked like on. From now on, I'm shopping for all my girlfriends at DAME. I had a great time.

Recommends
5.0
over a year ago

THE BEST STORE IN LA – I usually shop in New York or Milano, Italy, but when I am in LA I always visit DAME. Being in Santa Monica its location is perfect and parking very easy but, mostly, what DAME offers in unbelievable:

beautiful and stilish dresses at the right price, unique jewelry, shoes and bags. To enter the store is

a pleasant surprise and even more a pleasant experience due to the owner"s good taste and gracious personality. I highly recommend DAME. AnnaMaria

Recommends
5.0
over a year ago

Best shopping in LA! – Yes I have great shopping in San Francisco, but whenever I am in LA, I always stop into DAME!!!

It really is the greatest store in LA, beautiful dresses, amazing jewelry, and the owner is just makes you feel as though you are looking through your own closet at home. Oh, but I wish Dame was my closet.

Recommends
5.0
over a year ago

the greatest store ever!!! – they have everything! Since it opened last year, I have honestly cut out all other shopping...I know it sounds crazy but i know that I will always find what I need there. AND I tend to go in there the DAY OF my event! or the DAY my plane leaves and I have ALWAYS found exactly what I was planning in my mind. I just went to hawaii in the dead of fall and of course I found the perfect dresses to wear! I had a wedding to go to a few months back...the easiest purchase I ever made. And the even crazier thing is that all her stuff is reasonable. Yes, there are some more pricey things but they should be...100% silk?? No matter where I go, I know what that is going to cost me. BUT then she has the cutest shoes, bags, shirts, sweaters, jeans that i have seen at FRED SEGAL and she charges way less! I Love this store! And Dana the owner, I'm finding myself going in just to make sure she approves! If you have been to Dame you know what I'm talking about..if you haven't GO! I never write reviews...but I felt this Store deserves it! I'm looking forward to her opening more ...hopefully hollywood?

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Best of Citysearch

Won for:
Shoe Shopping (2009)
Women's Clothing (2007)
Women's Clothing (2006)
Nominations Nominated for:
Accessory Store (2009)
Beauty Store (2009)
Boutique (2009)
Formal Wear (2009)
Jeans (2009)
Jewelry (2009)
Lingerie (2009)
Women's Clothing (2009)
Boutique (2007)
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