Concord >Bicycles > Ata Cycles
93 Thoreau St, Concord, MA | Directions 0174242.456779 -71.357080
mon through friday 10 am to 7pm
satuday 9 am to 6 pm
sunday 12 noon to 5 pm
Five stars for ATA Cycle! I have been a customer of this bike shop for about 15 years and have referred several of my friends to ATA as well.
I started 15 years ago on a hybrid and over the years upgraded to a road bike and ultimately a full carbon set. I fell in love with the sport largely due to ATA Cycle.
I just upgraded again to a new Cervelo RCA frame, which you can only get at ATA. What a machine! They have this frame in one of the store windows and it won't be there long as this frame is very, very special.
If you are thinking of buying your first bike or upgrading to the next level, ATA is the only choice. There is no hard sell at this place, rather a keen interest to learn what you are looking for and then aid in the selection process.
Finally, fitting is the key to enjoying many hours on your bike, so you need to get it right to avoid aches and pains. ATA has the finest fitting technology in the U.S.
I don't normally write reviews, but this is the one exception, and rightfully so. A perfect choice to get started on your next ride. Good luck!
ATA Cycle is a beautiful showroom of exquisite, professional racing bikes. While I am by no means a professional cyclist, Husam treated me like I was really worth his time. He listened very carefully to my needs, interests, and budget (would that I could buy the top-of the line, lightest carbon!) and he custom built a superb BMC Team Machine SR01 with Ultegra for me.
His staff are down-to-earth, friendly, knowledgeable and welcoming. Most importantly everyone at ATA cycles is passionate about the craft of using quality components that make the bike and truly fit the rider.
Husam has a big smile, a great heart, and he loves to tell you what's best for you! Trust him!
A triathlete for over 20 years on and off and now training for an Ironman in my fifties I wanted and needed a bike that was efficient for the commitment of hours of training. I was riding on a custom built GURU Aero -Ti for 3 years. Last fall I sought out a bike shop that could educate me, have the expertise to guide me and most importantly have the confidence in. I scoured the web and blogs. I didn't care how far I had to drive. The shop and the fitter had to have the credentials.
Repeatedly. I found remarks and praise for the ATA bike. Husam was regaled for fit and service. So I drove an hour plus to a sales tax state and meet with Husam,
As a rowing coach I respect every centimeter of cause and effect when adjustments are made to improve performance. The physics involved in the application of fit has to be perfect or energy is wasted. With all the hours put into training I want to have confidence I'm moving the bike as efficiently and effectively as I can. The fit of a bike is more important than the bike. But fit + bke together = SPEED
My Cervelo P5 frame with components that I'm upgrading each month makes me smile.Finally, the bike that fits and is so FAST- at times I think the computer is wrong!
Oh the third component, Service. Every concern is heard and we brainstorm a solution. Although,I appreciate from the bottom of my heart the shoes,pedals and service I have been given I appreciate most the belief that Husam has in me! Each time I leave feeling guilty- did I take up to much time?-. Did I say THANK YOU enough?
Still the Best – I'm on my second Ata build up. I upgraded to electronic drive on my first bike and then decided to put the new components on a frame designed for them and return the older bike to a mechanical drive. Husam did a thorough reevaluation of my riding position and tweaked a few things. He also suggested a frame that might be better suited to my weight and proportions. On my first ride I was alongside an experienced racing cyclist who took a look and said 'Nice bike, where did you get it?' When I said 'Ata', he smiled and said 'I should have known. Premium bikes, premium service'. I want to thank Husam and his entire staff who built this stunning BMC and made to every change in the bike I requested. I followed Husam's recommendations and they fulfilled all of my expectations.
My wife & I were looking for particular relatively high end bikes when we were visiting Boston seven years ago. We had located a bike store in the outskirts of Cambridge through the yellow pages and decided to take the train there. When we got off near a bustling shopping center we we essentially lost. Then I spotted a young man who was wearing a bike helmut and walking his bike. I asked him if he knew the shop. He said yeah. It was a bit behind that shopping area. Then he quipped that there was a closer store that had better customer service and good selections. Changing course, we walked two short blocks to that shop ATAcycle which was located in Cambridge.
Husam, the owner, greeted us at the door, patiently gave us his undivided attention and educated us in how to choose a bicycle: the most important element is the fit. Just like clothing and shoes you wouldn't purchase it if it did not fit. And yes, "The Fit is it!". Husam's knowledge of everything bicycle - from wheel building to selecting a bike frame that most optimally fits your partuclar anatomy: torso length, leg length, arm length, most comfortable and efficient peddeling including individual angles in motion, for example hip flexion.
Husam, a former pro racer and engineer, not only has a plethora of experience, but has in fact designed and developed the lastest high tech mechanical, computer-based and laser
technology to generate and choose perfect fitting bike frames. Guaranteed.
We have been comfortably riding and enjoying our four bikes, two road bikes and two mountain bikes for almost 10 years now.
ATA cycle is now located at 93 Thoreau St in Concord MA.
As a multitude of bikers from all over the the USA and Europe know from their personal experience Husam's ATA cycle Pro Shop is uniquely superb at fitting for bikers of all ages and unending customer support and satifiaction.
As a New Yorker with a good dose New England and european cycling experience. I can safely say Husam's ATA cycle is THE BEST! It's Insanely Great!
Great experience getting my first comprehensive bike fit! I've been riding seriously since college (cat 2), but never gotten a full fitting because I'd been pretty comfortable just going by feel and some of the "rule-of-thumb" measures. Still, I'd always wanted to get a detailed bike fit, put numbers on paper, and get some professional feedback on how efficient (or inefficient) my position was. When I came across the FitLab I knew it was time. The biggest draw for me initially was to take advantage of the wealth of technologies (I call them toys) being employed at the FitLab. You're simply not going to find these gadgets at your local Specialized concept store. I'm data guy, which by definition means I don't buy into something unless they can prove it with some numbers. The FitLab can get you into a comfortable/efficient/and powerful position on the bike and give you the numbers to back it up. All the "toys" and Husam's fitting expertise make this possible.
Working with Husam and his team was as close to being a pro-cyclist as I'll ever get. I highly recommend checking out ATA cycles if you're serious about understanding the relationship between yourself and your bike!
A Fit Like No Others.
I can't say enough wonderful things about Husam and Ata cycles fit lab. While out on a ride one day, I stumbled into Ata to get out of the rain. While in there, Husam graciously gave me a tour of the shop and the amazing fitting lab. He took a look at the bike I was riding and told me I could be faster and more powerful if my position was different.
Not to mention alleviate the pain I was having in my lower back.
Beginning my first season as an elite cyclocross racer, I decided to take him up on his offer.
After the first fitting, I found myself to feel instantly better. I felt stronger and certainly more powerful. I have had a wonderful season thus far and feel it will only get better from here.
Husam and the entire Ata gang are welcoming and helpful from the start. They make you feel right at home.
The fit lab is state of the art and this, combinbed with Husam's knowledge of positioning and power output as it relates to cycling, make this a bike fit like no others.
I am grateful for my chance meeting with Husam and reccommend him highly.
I’m in love with my new bike! After years of riding with increasing seriousness and many miles on my bike, it was time to upgrade. My old bike was a decent Litespeed, very light and responsive and I was pleased with my comfort and performance. I visited my usual bike shop and several others to see what was available. On a vacation in Oregon I rented a Specialized Roubais and experienced carbon for the first time. When I went to ATA it was clear to me that I was in a very unusual shop. No such thing as picking out a bike, taking it for a short ride and getting it to fit you. No, first pay for the fit, then, based on that, choose the bike. I sat with this idea for a while before deciding that it made the most sense. Hasam, the owner did the fit, measuring every part of my body (except one), evaluating my flexibility, making a video of my pedaling, questioning me about my riding, and so on for over an hour and a half. He uses an adjustable fit bike to find the precise fit based on his many measurements. After all that and more, we looked at frames. After the frame decision they build the bike with the components of your choice. Hasam claimed that I would ride faster and longer with more comfort than ever. I kind of believed him on the comfort issue but wasn’t sure about the speed issue. Either the new bike computer is rigged or I’m riding considerably faster on every ride and that makes me very happy. As I said, I’m in love with my bike, a Museeuw. If you’re just looking for bike at a price you can brag about, this isn’t the shop for you. If you’re serious about riding and care about improving, ATA is the place to get the best pro bike fit and purchase a bike to fall in love with.
I'm a cat 1 cyclist and have been competing now 20 years. Over the past two seasons I have developed some repetitive injuries and have had difficulty finding a comfortable, powerful and efficient position on the bike. Any of my efforts to get comfortable on the bike and feel as if I'm sitting square on the saddle only has seemed to transmit strain to some other part of my body. I heard about the ATA Fitlab and had the opportunity to get a fit done by Hussam. Hussam’s knowledge and education around the fitting process was incredible to say the least. Hussam was able to get me sitting squarely on the saddle again and has put me into a position where I am pedaling w/power and ease that has been missing for some time! I would highly recommend ATA cycles
I am new to triathlons, and my original intent was to buy a decent road bike that I could use for both racing and recreation. The concern was that I'd be shelling out a lot of money on a time trial bike when I didn't even know if I would stick with competing in triathlons. But when I learned about ATA Cycle and their fitting process, I realized that this was not your average bike shop... Not even close. Having access to such expertise in bike fitting definitely alleviated some of the concerns of investing in a time trial bike.
The owner, Husam Sahin, was very nice to work with. It's clear he is very passionate about his work, which is making every rider as comfortable and efficient as possible. Although he has some very high-end inventory in his shop, he never pressures you to buy something you don't need or can't afford. I ended up with a time trial bike right at my budget, and it has been such a joy to ride. For those of you looking to get a new bike, definitely take the time to get fitted, regardless of what type of bike you're in the market for. If you already have a bike, have Husam take a look at your current fit. Most likely he'll be able to make a few tweaks that make you more comfortable and efficient. Highly recommended.
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