Concord >Bicycles > Ata Cycles
93 Thoreau St, Concord, MA | Directions 0174242.456779 -71.357080
mon through friday 10 am to 7pm
satuday 9 am to 6 pm
sunday 12 noon to 5 pm
I highly recommend ATA Cycles. I had been riding my carbon road bike for years, and was not able to increase my average speed. I was considering purchasing new wheels, but wasn't sure if that would help. I had purchased bikes and parts from other local bike stores in the past, but I wanted someone to help me figure out what was best for me rather than simply sell me something.
I found ATA online and based on the reviews, bikes and products offered and the FitLab, I decided to go check it out. I met Husam and I explained my situation and told him I was not certain whether I needed new wheels or a new bike. Husam said he wasn't able to answer that question without looking at the bike and how I ride it. It may need adjusting, I may need new wheels, or if the frame does not fit me, I may need a new bike. But I he said he wont sell me a new bike if my current bike frame fits well and the bike can be adjusted.
I made an appointment at the FitLab. It looks like a NASA lab, packed with laser sighting, video equipment, hydraulic machines, computer sensors and sophisticated computer software. Compare that to the last 'bike fitting' you experienced at other stores! In a short time Husam had determined my exact riding specifications and determined that the problem was in the frame (too long for me), and new wheels would be a waste of money. When he set up the lab bike for my specifications, it instantly felt 'right'. It was comfortable and I was able to generate far more power with the same amount of effort.
I did not have a budget for the most costly frames and components in the shop, but I was treated as if I was the most important customer he had. I bought a great bike, and immediately experienced a speed increase (and no it was not just me pedaling harder - I put the same amount of effort into climbing the same hills, but was able to climb much more quickly).
If you are not sure if your current bike or set up is perfect for you, or if you are looking for a new high end bike, do yourself a favor and make an appointment at the FitLab. You won't regret it.
I recently bought a bike from ATA and can thoroughly recommend the experience.
Originally I was looking for an experienced bike fitter as last year I had minor surgery on one of my knees and was keen to set up my current bike in the best configuration possible.
Living outside the area I did some web research, rang ATA and was impressed with their detailed approach. The bike fit progressed well it was amazing to see the substantial roll call of equipment Hasam has invested in and his passion in bike fitting and injury prevention.
I have to admit I was initially disappointed with Hasam's verdict “don’t ride your bike again, you are only one good ride away from hurting yourself”. Although if I am honest the bike was mainly purchased based on price and never really felt right.
We discussed various options for a replacement and after some 3.5 hrs I left somewhat conflicted. Hasam’s advice seemed heartfelt but I worried it could be somewhat self serving, after all I only visited for a bike fit not a new bike.
The next day I rang ATA to discuss the bike further and my fears that as the bike I had chosen was a complex custom build I was looking at making a significant purchase based on “Trust me you will never ride a bike that feels so right as this one and you will not regret it”. Hasam could not have been more patient or understanding and as a result I made the leap of faith.
I have to say that despite my doubts the bike does in fact feel incredible, my first few rides were 45 miles then 125 miles and every mile felt more comfortable than I thought would be possible.
ATA is not like any other bike shop I have visited (and I have frequented many) their approach of putting the bike fit, front and centre and ensuring this drives the selection of the correct bike sets them apart.
If you are looking for a bike that makes you smile every time you wheel it out of the garage visit the team at ATA.
Five stars for ATA Cycle! I have been a customer of this bike shop for about 15 years and have referred several of my friends to ATA as well.
I started 15 years ago on a hybrid and over the years upgraded to a road bike and ultimately a full carbon set. I fell in love with the sport largely due to ATA Cycle.
I just upgraded again to a new Cervelo RCA frame, which you can only get at ATA. What a machine! They have this frame in one of the store windows and it won't be there long as this frame is very, very special.
If you are thinking of buying your first bike or upgrading to the next level, ATA is the only choice. There is no hard sell at this place, rather a keen interest to learn what you are looking for and then aid in the selection process.
Finally, fitting is the key to enjoying many hours on your bike, so you need to get it right to avoid aches and pains. ATA has the finest fitting technology in the U.S.
I don't normally write reviews, but this is the one exception, and rightfully so. A perfect choice to get started on your next ride. Good luck!
ATA Cycle is a beautiful showroom of exquisite, professional racing bikes. While I am by no means a professional cyclist, Husam treated me like I was really worth his time. He listened very carefully to my needs, interests, and budget (would that I could buy the top-of the line, lightest carbon!) and he custom built a superb BMC Team Machine SR01 with Ultegra for me.
His staff are down-to-earth, friendly, knowledgeable and welcoming. Most importantly everyone at ATA cycles is passionate about the craft of using quality components that make the bike and truly fit the rider.
Husam has a big smile, a great heart, and he loves to tell you what's best for you! Trust him!
A triathlete for over 20 years on and off and now training for an Ironman in my fifties I wanted and needed a bike that was efficient for the commitment of hours of training. I was riding on a custom built GURU Aero -Ti for 3 years. Last fall I sought out a bike shop that could educate me, have the expertise to guide me and most importantly have the confidence in. I scoured the web and blogs. I didn't care how far I had to drive. The shop and the fitter had to have the credentials.
Repeatedly. I found remarks and praise for the ATA bike. Husam was regaled for fit and service. So I drove an hour plus to a sales tax state and meet with Husam,
As a rowing coach I respect every centimeter of cause and effect when adjustments are made to improve performance. The physics involved in the application of fit has to be perfect or energy is wasted. With all the hours put into training I want to have confidence I'm moving the bike as efficiently and effectively as I can. The fit of a bike is more important than the bike. But fit + bke together = SPEED
My Cervelo P5 frame with components that I'm upgrading each month makes me smile.Finally, the bike that fits and is so FAST- at times I think the computer is wrong!
Oh the third component, Service. Every concern is heard and we brainstorm a solution. Although,I appreciate from the bottom of my heart the shoes,pedals and service I have been given I appreciate most the belief that Husam has in me! Each time I leave feeling guilty- did I take up to much time?-. Did I say THANK YOU enough?
Still the Best – I'm on my second Ata build up. I upgraded to electronic drive on my first bike and then decided to put the new components on a frame designed for them and return the older bike to a mechanical drive. Husam did a thorough reevaluation of my riding position and tweaked a few things. He also suggested a frame that might be better suited to my weight and proportions. On my first ride I was alongside an experienced racing cyclist who took a look and said 'Nice bike, where did you get it?' When I said 'Ata', he smiled and said 'I should have known. Premium bikes, premium service'. I want to thank Husam and his entire staff who built this stunning BMC and made to every change in the bike I requested. I followed Husam's recommendations and they fulfilled all of my expectations.
My wife & I were looking for particular relatively high end bikes when we were visiting Boston seven years ago. We had located a bike store in the outskirts of Cambridge through the yellow pages and decided to take the train there. When we got off near a bustling shopping center we we essentially lost. Then I spotted a young man who was wearing a bike helmut and walking his bike. I asked him if he knew the shop. He said yeah. It was a bit behind that shopping area. Then he quipped that there was a closer store that had better customer service and good selections. Changing course, we walked two short blocks to that shop ATAcycle which was located in Cambridge.
Husam, the owner, greeted us at the door, patiently gave us his undivided attention and educated us in how to choose a bicycle: the most important element is the fit. Just like clothing and shoes you wouldn't purchase it if it did not fit. And yes, "The Fit is it!". Husam's knowledge of everything bicycle - from wheel building to selecting a bike frame that most optimally fits your partuclar anatomy: torso length, leg length, arm length, most comfortable and efficient peddeling including individual angles in motion, for example hip flexion.
Husam, a former pro racer and engineer, not only has a plethora of experience, but has in fact designed and developed the lastest high tech mechanical, computer-based and laser
technology to generate and choose perfect fitting bike frames. Guaranteed.
We have been comfortably riding and enjoying our four bikes, two road bikes and two mountain bikes for almost 10 years now.
ATA cycle is now located at 93 Thoreau St in Concord MA.
As a multitude of bikers from all over the the USA and Europe know from their personal experience Husam's ATA cycle Pro Shop is uniquely superb at fitting for bikers of all ages and unending customer support and satifiaction.
As a New Yorker with a good dose New England and european cycling experience. I can safely say Husam's ATA cycle is THE BEST! It's Insanely Great!
Great experience getting my first comprehensive bike fit! I've been riding seriously since college (cat 2), but never gotten a full fitting because I'd been pretty comfortable just going by feel and some of the "rule-of-thumb" measures. Still, I'd always wanted to get a detailed bike fit, put numbers on paper, and get some professional feedback on how efficient (or inefficient) my position was. When I came across the FitLab I knew it was time. The biggest draw for me initially was to take advantage of the wealth of technologies (I call them toys) being employed at the FitLab. You're simply not going to find these gadgets at your local Specialized concept store. I'm data guy, which by definition means I don't buy into something unless they can prove it with some numbers. The FitLab can get you into a comfortable/efficient/and powerful position on the bike and give you the numbers to back it up. All the "toys" and Husam's fitting expertise make this possible.
Working with Husam and his team was as close to being a pro-cyclist as I'll ever get. I highly recommend checking out ATA cycles if you're serious about understanding the relationship between yourself and your bike!
A Fit Like No Others.
I can't say enough wonderful things about Husam and Ata cycles fit lab. While out on a ride one day, I stumbled into Ata to get out of the rain. While in there, Husam graciously gave me a tour of the shop and the amazing fitting lab. He took a look at the bike I was riding and told me I could be faster and more powerful if my position was different.
Not to mention alleviate the pain I was having in my lower back.
Beginning my first season as an elite cyclocross racer, I decided to take him up on his offer.
After the first fitting, I found myself to feel instantly better. I felt stronger and certainly more powerful. I have had a wonderful season thus far and feel it will only get better from here.
Husam and the entire Ata gang are welcoming and helpful from the start. They make you feel right at home.
The fit lab is state of the art and this, combinbed with Husam's knowledge of positioning and power output as it relates to cycling, make this a bike fit like no others.
I am grateful for my chance meeting with Husam and reccommend him highly.
I’m in love with my new bike! After years of riding with increasing seriousness and many miles on my bike, it was time to upgrade. My old bike was a decent Litespeed, very light and responsive and I was pleased with my comfort and performance. I visited my usual bike shop and several others to see what was available. On a vacation in Oregon I rented a Specialized Roubais and experienced carbon for the first time. When I went to ATA it was clear to me that I was in a very unusual shop. No such thing as picking out a bike, taking it for a short ride and getting it to fit you. No, first pay for the fit, then, based on that, choose the bike. I sat with this idea for a while before deciding that it made the most sense. Hasam, the owner did the fit, measuring every part of my body (except one), evaluating my flexibility, making a video of my pedaling, questioning me about my riding, and so on for over an hour and a half. He uses an adjustable fit bike to find the precise fit based on his many measurements. After all that and more, we looked at frames. After the frame decision they build the bike with the components of your choice. Hasam claimed that I would ride faster and longer with more comfort than ever. I kind of believed him on the comfort issue but wasn’t sure about the speed issue. Either the new bike computer is rigged or I’m riding considerably faster on every ride and that makes me very happy. As I said, I’m in love with my bike, a Museeuw. If you’re just looking for bike at a price you can brag about, this isn’t the shop for you. If you’re serious about riding and care about improving, ATA is the place to get the best pro bike fit and purchase a bike to fall in love with.
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