Concord >Bicycles > Ata Cycles
93 Thoreau St, Concord, MA | Directions 0174242.456779 -71.357080
mon through friday 10 am to 7pm
satuday 9 am to 6 pm
sunday 12 noon to 5 pm
ATA fits bikes to people, not people to bikes – ATA has saved the bike shop industry for me. As much as I love cycling, and enjoy ogling bike shop goods, I always dread bike shops' notoriously poor service. ATA doesn't just raise the bar for bike shop service, it defines an entirely new category.
I discovered ATA while looking for a bike fitter to help my wife, who is new to cycling. I've been through 3 prior fittings, including one by a nationally prominent shop, but none compared to the care, diligence and knowledge displayed by Husam. This was especially important for my wife, who was nervous just being in a real bike shop. When I went back for my own session, he immediately saw that my bike was way too large. I was initially skeptical, because the bike came recommended by a previous fitting session, but when my power went up 30 watts from my existing position to an idealized fit my hesitancy evaporated. People work all year to add 30 watts of power, and Husam did it in two hours!
I ultimately ended up buying a gorgeous Museeuw MC-2 equipped with SRAM Force. Once again, Husam and the ATA staff showed amazing attention to every aspect of the buying experience. From selecting the frame and components that will work best together and for my specific needs, to aesthetic matters such as bar/stem color, everyone was extremely helpful and guided me with real world user experience. The build up was perfect, and the ride is just as smooth and fast as promised.
I honestly don't think I could ever buy a bike anywhere else after my experience at ATA, and I know I won't let anyone else touch my fit. If you want someone to help you find the right cycling product for you - based on your body and needs - you need to go to ATA.
ATA Cycle - Best Performance Road Bike Shop in New England – ATA Cycle in Concord, MA
This is the best choice for any dedicated cyclists. You will be blown away with the expansive selection of high end frames, wheelsets, parts, clothing, etc.
However, this may even be overshadowed by the fitting knowledge of owner Husam Sahin. Husam has been fitting professional riders for over two decades now and carries some of the most sophisticated fitting technology in the business today. He will work with you for hours to ensure a perfect fit and years of comfortable, fast & improved cycling.
ATA is a don't miss for any serious rider. Andrew M.
ATA Cycles is simply the best bike shop for me – I never post on chat boards, or write yelp reviews, or anything like that, but after my fantastic experience with Husam and ATA Cycles, I'm compelled to report on how much they helped me, and to encourage you all to check them out.
I ride about 200 miles a week, and I ride through the winter, but as the days got colder, my chronic icy feet (even in the spring and fall) were just driving me crazy. Nothing, not the right shoe, or the "technical footbed", or the right bootie did anything. I was fed up with all the "fittings" I'd had at other shops that never were able to solve the problem. And then I went to Husam.
He did the full "FitLab" fitting on/for me. I started on the dynamic fit bike that provides real data on what the exact dimensions of my ideal bike are. What a cool tool. Husam got me pedaling with the bike set to my optimum dimensions, and then with a push of a button--while I continued to pedal!--he was able to change all the dimensions. I was able to watch my wattage go up (or down) with each change. He was actually able to give me more power just by getting my body in the right position on the bike. And he was able save all that data on a computer that's connected to the fit bike.
I'd read about stuff like this that pro cyclists use, but...I'm not a pro. I don't even race. I just ride all those miles for stress relief. But I can tell you right now, you don't need to be a pro to feel the joy of a proper fitting bike. I continued to pedal in the "optimum" fit and then Husam put the bike to where my current bike set up is. My wattage decreased like it was falling off a cliff, and I felt like I'd just pedaled into quicksand. And nobody wants to pedal in quicksand. I'd already learned a lot but we were just getting started. Husam then spent a good chunk of time with me discussing the options that would not only solve my chronic cold feet problem, but would also dramatically improve my overall comfort (including the chronic cold feet) and performance as well.
I was impressed with his knowledge and how high-tech the Fit Lab fitting was so sophisticated compared to the other “eyeball” fittings I’d had in the past, but what I really, really liked was that Husam treated me with respect. He didn’t look down on me for the old bike I was riding or for the fact that I was pretty ignorant of all bike tech in general. He just saw that I love to ride and he wanted to help me ride better and more comfortably. We agreed that my current bike just doesn’t fit me and he showed a wide range of new bike options, but in the meantime, he did the best he could to adjust my current bike to my optimum dimensions (It’s a radical change. Seat height, stem length, and seat position have all been moved to their absolute limit) until I get the new bike in the spring. And then he had me come back and do the full video analysis (check it out on their website) of the new set up to confirm that everything worked properly. It did and it does. I'm riding 40 miles today in 20 degree temps and I'm not worried about my feet.
I’m so enthusiastic (and verbose) in this review of Husam and ATA because of two things: 1. The Fit Lab fitting is unlike anything I’ve ever experienced. The ability he has to collect hard data and crunch the numbers into an optimum fit is just outstanding. But data collection alone isn’t enough. 2. Husam knows that cycling involves way more than just number crunching and his real gift lies in his ability to convert that data into joy on the bike for his customers.
If you are serious about cycling, do yourself a favor and go to ATA Cycle in Concord center. They just get it.
Best Bike shop in Boston area – Cycling has been my passion for over 40 years. I recently crashed my Madone and punked out the frame, no other bike shop would transfer my ultegra to another frame. Robyn and Husam found me a fantastic Wilier Triestina frame and transferred my components for a very reasonable price. Robyns Mantra was " Lets get you back on the road safely" this is the best bike I have ever ridden and the fit is perfect thanks to the time they spent with me in the fit lab.
Thanks Robyn And Husam
Where fit, knowledge & service matter more than price – I?m an athletic 40 yr old male enthusiast rider who is 5?10?, 150 lbs. I don?t race or compete, because I?m overly competitive, a bit of a character flaw. What I do is ride all the time ? solo, with a friend, or up to a 30 person group; road and mountain.
5 years ago, thanks to a friend I got the bug for mountain biking. I picked up a full suspension MTB from a LBS at the end of the year on sale. The next year, I suffered through mud season. So, I picked up an entry level road bike from another LBS at a great price. That, combined with decent components, was my sole buying criteria. I didn't know what I didn't know. And neither of the LBSs were about to tell me what I didn't know. They were just happy to push me through the process and get the sale.
Over the 5 years, my riding steadily increased. And the ratio of time in the saddle on the road bike to the MTB, did so, too. Unfortunately, the knee pain, saddle and hand numbness, and lower back stiffness also did so. Any ride >35 miles caused knee pain that was so excruciating that I couldn?t ride more than about 50 miles. And when I got off the bike, I was relegated to the couch. This summer, I decided it was time to upgrade to a bike that would allow me to increase the amount I ride, enjoy those miles more, be pain-free the rest of the day, and increase my speeds.
Husam did it all. He scheduled me for a fitting a few days after I called. He took the time to get to know me and what I wanted to achieve. The fitting revealed I have short legs, a long torso, and short arms. Not an easy fit, but Husam figured it out. We then looked at frames and set-ups, all the time Husam working with me to recommend what I get and explain what a little more or a little less money would buy me.
I ended up with a Museeuw MC2, Selle SMP Glider saddle and full Ultegra set-up. I?m about 10-15% faster. The third ride on my new bike was 90 miles ? twice as long as I could ride on my now trainer (which ATA retrofitted to have as close a geometry as possible to the Museeuw). No pain anywhere when I was on the bike or once I got off. I?ve put 700 miles on the bike. I wanted to wait a little bit to write the review to make sure that I wasn?t just infatuated with the new bike and that the service levels continued after the initial sale. I love the bike and the folks in the store treat me like family.
If you want a great ride and to establish a long-term relationship with your LBS, there is only one place to shop in the greater Boston area ? ATA.
Very impressed! – I'm new to cycling and I'm so glad I found ATA. Everywhere else I looked just tried to sell me a bike. Husam had a much different approach in that he wanted to get me on the right bike so I would enjoy it and get into cycling. He started with the fit, not the bike. Husam explained his process in depth, including the why. He took a lot of time with me even though I'm sure I wasn't spending anywhere near as much as his top customers. He built me a bike from the ground up based on my measurements which feels great and I haven't rode consistently in years. Husam is a rare breed in that he really cares about customers being satisfied. His employees are great too. Everyone was super helpful. Buying a bike at ATA was an extremely positive experience and I would recommend them to anyone looking for a great fitting bike they can really enjoy.
You cant deny significant instantaneous increases in power – As a performance driven cyclist my fitting with Hussam gained me a 15% imporovement in power instantaneously and the frame he set me up on provided me with the most comfortable ride i have ever been on... It made the road feel like butter while my pedaling translated into real time power...
The best bicycle shop around !!!!! – Make Ata Cycles your first stop, you will save yourself a lot of trouble and gas. Husam will help you find the right bicycle for you and your budget. He will make sure that you are happy with what you decide to buy.
Go to Ata! – As a longtime rower who has finally found his ideal sport in cycling, I cannot express how fortunate I am to have found Husam Sahin and his team at Ata Cycle.
Husam, the owner and lead bike fitter, is a professional in the truest sense of the word: he is both an expert at his craft and a person with integrity, humor, and genuine concern for his customers and friends. Attention to the needs of the individual from start to finish - this is what sets Ata apart from all other bike shops. To a degree that few (if any) businesses do today, Husam and the team take that extra minute to do everything properly and to the best of their ability.
In short, I have had a more positive experience working with Ata than with any other business. Ata Cycle will build you the best bike for your individual physiology and provide you with a family of passionate cyclist-engineers who will ensure that you achieve your personal goals. If you are passionate about cycling, you owe it to yourself to go to Ata Cycle.
Perfect. Just Perfect. – I have been riding and racing for over 20 years. Through all the miles logged on my various bikes over the years, I always assumed there was a certain amount of pain you had to accept on the longer rides (aching back, numb feet etc..) no matter how well your bike fit. NOT TRUE. I recently moved to the Boston area and when I started inquiring as to where I could get set up on a new ride a friend steered me toward ATA in Concord. I met Husam who set to work on my measurements using state-of-the-art technology that he developed. The end result was not only a recommendation for a frame that fit my body type and riding style but an exquisitely built ride with an absolutely perfect fit! I am consdering purchasing a cross bike and will look nowhere else other than ATA. Great experience, great staff, perfect fit.
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