(617) 262-5568 | View Website

134 Newbury St, Boston, MA | Directions   02116

42.351025 -71.076775

Open Hours

Mon - Sat, 10am - 6pm; Sun, closed

Clothing, Sleepwear, Women's Clothing  more

Payment Methods: American Express, MasterCard, Visa

Neighborhoods: Back Bay East, Back Bay


Reviews for Serenella

over a year ago

Greatest little shop anywhere in the world – A true treasure. A unique and well culled collection every season.

No need to check out the majors, this charming boutique has the greatest pieces, chosen in the most amazing taste. A polite and helpful staff as well.

Doesn't Recommend
over a year ago

Love Snobs? – Took forever for someone to let me in since you need to be buzzed in. Given dirty looks immediately. Would NEVER shop there.

over a year ago

Dynamic European designs are balanced by classic high style at this flip and hip Newbury haute spot – The Scene
This minisculo impresa, Italian for tiny boutique, is a fashion classic nestled among Newbury's finest since 1918. Inside the aged front door, a narrow but deep space awaits the avid "Harper's Bazaar" reader. All-white counters and shelves highlight dark, sophisticated garments and vibrant reds and blues. The pearls of the store, such as gemmed sweaters, are center stage in a glass case.

The Goods
From simple black dresses to notice-me cashmere sweaters, the store silently screams European chic. It's the type of place where you expect to see six-foot-tall, tousle-haired models mixing with the feathered coats and Italian footwear. The store attracts young, but sophisticated, well-traveled women. Shoppers can find Euro designers such as Pucci and Narciso Rodriguez, as well as up-and-coming designers. The tiny white T-shirt is a welcome find, and starts at $50. An array of cocktail and party dresses is priced upwards of $600.

over a year ago

Love it – I love the atmosphere in this store, and the ladies at the store are all so nice. They're not pushy, and they can make great suggestion for you. Clothes there at great, especially in the collection of Roberto Cavalli and Narciso Rodriguez.


Write a Review for


75% 100 4 4 Votes
Get Directions
Your Friends

Sign in with Facebook Sign in with Facebook to see what your friends are up to!

Add Blog Post

Add your blog review of Serenella to Citysearch

Do you have a review of Serenella on your blog? If you include the Citysearch image link (shown below) in your post, we'll automatically link to your review from the business profile page. Here's how our Linkback system works:

  • 1. Include our image link in your Serenella review blog post.
  • 2. Citysearch will notice that you're linking to one of our pages. We'll scan your blog.
  • 3. We'll show a link to your blog post from the Serenella page on Citysearch.

The Linkback system is free and automatic. It's really that easy.

Read our FAQ for details.

Image Link

To link to our business profile page, copy the html below to your web page.

Serenella on Citysearch