366 Columbus Ave, New York, NY | Directions 1002440.780834 -73.976567
Neighborhoods: Upper West Side, Midtown
not worth the wait – Overpriced, small portions, and too long of a wait. I live across the street from the Shake Shack and was curious after watching scores of people flock to this place. The burgers are nothing special, and the shake was one of the worst I've ever had. Don't waste your time by waiting in line.
Purposely Slow to the Point Where it is Obvious – I was delighted to hear about the opening of SS having been to MSP several times. The food is good but I'm appalled & disappointed by the very obvious "slowness" of those taking orders. I've been there 3 times and this last time, after reading comments about their slowness across websites, I timed the length of time the cashier took w/ the customers. SLOW! On average, they were taking 4-5 minutes w/ each customer & sometimes longer: casually chatting & providing long-winded explanations, This was something I've never seen before anywhere; it was ridiculous. There is no sign of hustle in there at all not even among the 15 people standing in the kitchen who were chatting while 10 people were waiting for their buzzers to ring. McDonalds & Burger King have timers on their registers while the Burger Joint cashiers are so fast that they cut you off when you order. There are Burger Joint signs to help guide you to order quickly & the cashiers strongly steer each customer in that direction taking no more than a minute with each person, AND still there are lines there. So, what would the lines be like if Burger Joint pulled what SS is pulling? Probably out through the hotel lobby & down the block. SS, your food is good enough. I strongly urge you to change your technique b/c people are resenting the slowness which is obviously put into place to ensure long lines to create hype. People are not stupid &, if they are, they'll quickly hear about it by reading reviews or by word of mouth b/c I can tell you people talk. There was a line out the door when I showed up. There were only 2 of 3 registers open with many staff members standing around doing nothing but distracting those who were attempting to work. Then, the worst part, was the 2nd cashier just walked away for 10-15 minutes while the sole cashier chatted with each customer for over 4 minutes &, sure enough, the line grew longer. I resent this deception & you are quickly ruining a very good thing.
The famous Madison Square Park burger joint comes uptown, and brings with it the burgers and shakes that inspired a fanatical following downtown. – In Short
The Uptown Shake Shack offers a lot that its downtown counterpart doesn't. It's in an actualy building, for one thing, that will keep the rain off your head while you wait (and wait) for your burger. There's a "rec room" in the basement suitable for birthday parties and play dates; the greater griddle space means more burgers, and thus shorter lines. Otherwise, this certified green restaurant, with its tables made of wheat and its glassed-in patio, remains true to the same single-minded task as the original Shack: perfect hamburgers, one after another, each one exactly as good as the one before.
Frozen Custard? Don't think so! – As an upper westsider, nothing is more welcome than a decent restaurant...especially one for the whole family. So, of course, we waited in great anticipation for Shack Shake to open in the hood. We stood in the line that over flowed onto Columbus Ave. in the chilly evening while my son kept saying, "This better be worth it!"
Being a Wisconsinite, raised on creamy butter, fresh cream, etc., I couldn't wait to try the frozen custard. What could be better than a little piece of home in my backyard. Hate to break it to Danny, but a little trip to Milwaukee's Kopp's Frozen Custard or Gilles would have served him well. This is tasty, but to call it frozen custard is a disgrace to those of us who know the real deal.
By the way, they might want to add a few more registers, get the cook staff to hustle a bit...this is supposed to be "fast food," afterall. The cheeseburger was just OK, but the fries made the wait "worth it!" Thankfully, something was...
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