New York >Restaurants > Flip
1000 Third Ave (inside Bloomingdale's), New York, NY | Directions 1002240.759395 -73.969781
Neighborhoods: Midtown Center, Midtown
FLiP offers a variety of both custom made and specialty burgers in a cool, chic environment within the Bllomingales flagship mens shop.
Basement Burgers – Stopped in here for lunch recently and was not so impressed. My friend ordered the sweet blend and I had the hearty blend but sadly we swapped burgers and could not tell the difference. We also ordered medium burgers that both came out well done. The burger was tasty (as tasty as a well done burger can be) due to the ciabatta roll and fun toppings, but for the price of the burger, $12.00, I've had way better. Given its odd location amidst the men's department in the lower level, a stone's throw from the subway, I'm not so sure I would return given the option of the DB sliders on the ground floor. The highlight of the meal was the oversized shakes which were delicious and more of a dessert than an accompaniment, but absolutely yummy! As we walked out we saw they had tasty looking cupcakes on display. Seems much more of a touristy, upscale place vs a Ny'er lunchtime option.
DMANBURGER "Flip Burger" – DMANBURGER “Flip Burger”
February 8, 2010 dmanburger Edit 5 comments
On 59th and Lexington Avenue in Manhattan you’ll find Bloomingdale’s, the iconic department store famous for such historic events as the invention of the hoop skirt, the modern shopping bag and one of the stops on the Queen of England’s 1976 New York shopping spree. Flip burger shares the menswear floor with such labels as Helmut Lang, Viktor Rolf and Hugo Boss. It caters to high-end Euro-shoppers and opulent Upper East Side families hoping to keep their ankle biters at bay, while they take a break from browsing the latest fashions. The decor is sparse and light with minimalistic fittings, subtle backlighting, that tightly seats about 70 hungry shoppers. The menu offers signatures burgers, salads and also a create your own burger section where one can mix and match their burger fixings choosing from several burger building materials, such as a unique variety of buns, side sauces and other accoutrements.
My server Jodie was a smart and knowledgeable, flitting about the room offering stumped and indecisive customers; such as me, help in selecting the greatest burger combination. She suggested the wasabi and ginger brioche bun with my choice of the hearty /short rib blend, coupled with the rich smoky homemade BBQ sauce and velvety blue cheese. As an extra treat I sampled another burger with the sweet/brisket blend, sweet pickle relish and rich gooey Jack cheese .Unfortunately my choice of BBQ sauce was quite overpowering to a delicate and beautiful La Frieda blend of patty, the meat flavor was superior and was melt in the mouth good with every bite. The soft yet toastiness of the bun was the last foundation to an exquisite burger creation. The sweet/brisket blend was refreshing, bursting out with flavor by the “tangy sweet pickle relish” that was so good that it would make a Southern Grandma jealous. The Jack cheese was divine and was perfectly slathered on the patty and paired with a plain perfectly toasted brioche bun. The French fries were shoestring thin and crispy, served with a plentiful measure in a cone of paper, but they were mundane to taste, lacking in flavor and seasoning. Unfortunately Flip burger is not cheap, with French fries at $5.00; create your own burgers staring at $12 and signature burgers from $16 to $23 for the Wagyu Benedict burger.
Flip burger was an adequate in-department store eatery and worth a visit while, after meandering around Bloomingdale’s on a busy Saturday shopping, I would recommend that you keep it simple, and try not to get too adventurous with the multi-condiment menu, the beef blend is well worth trying with minimal condiments. If you are not sure ask your server I found them quite helpful and knowledgeable with the exact flavor match that will comfort your carnivorous palette. Flip is solely owned by the Bloomingdale’s Corporation and is the guinea pig restaurant for them, to judge whether they will appear in other stores. Honestly if I wasn’t shopping at Bloomingdale’s I probably wouldn’t eat there again, not because it wasn’t good, but because I find eating in a department store kind of depressing, it brings me back to my childhood waiting around for hours at some basement department store eatery while my mother shops the unmentionables counter and my father screams frustrated about where my mother is and………..well, you get the picture
Very, very good burger – High end burgers, very good selection. Worth trying
Serious burger operation in bloomie's – Bloomingdale’s already had a high-end fast food operation, David Burke in a Box, but it wanted in on the burger gold rush and so created Flip, located in the store’s lower level. The place is practically a shrine to Pat LaFrieda, the city’s top burger butcher, and features three different blends: a rich “hearty” one made with short rib, a “sweet” one with brisket and a “refined” one with wagyu. There’s also the “exotic” burger, a blend of lamb and merguez sausage. All four varieties are a lot better than what you would expect to find at a department store burger joint.
Editorial Review – Shopaholics can refuel at this trendy burger joint complete with a full bar, inside Bloomingdale's
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