34 E 23rd St, New York, NY | Directions 1001040.740550 -73.987534
Neighborhoods: Flatiron District, Midtown
Citysearch Editorial Review – A wrap is a wrap is a wrap. Except when the secret recipe dough (available in rosemary, thyme, whole wheat and sundried tomato) is pulled per order, and pressed down into the warm, sheet-thin casing before it is topped with a host of fresh-made ingredients. Select a base like veggie burger or marinated black Angus steak, then add fillers of your choosing (unusual options include Asian slaw and pappadew peppers), all freshly prepared, daily. That means no ingredients sitting in refrigerated bins overnight. The french fries are double dipped in the Belgian style, and even the wrap-assembling cook is a culinary school grad.
New Wrap Spot: Pump-meets-Chipotle – With mouthwatering Pat LaFrieda-blend meats, Press makes homemade wraps, "pressed" under a hot pizza dough machine before your eyes.
The clean, fresh and modern lunch spot stays open 'til 11pm for you night owls. Using a quick assembly line style, customers choose wrap flavor (rosemary, sun dried tomato, whole wheat, white), a plethora of healthy veggies, and prime meats or veggie burger filling. All under $8, you can add inexpensive homemade sides from soups to spicy fries.
Same room for dessert: the whipped mouse-like Oreo treat or Pinkberry-like mango topped yogurt confection are just $3 a pop.
Just steps from Madison Square Park's Shake Shack, Press offers a healthy, savory alternative when that line gets a wee bit too long. The first Press location is located at Murray Hill at 379 3rd Ave. between 27th & 28th.
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