150 S La Brea Ave, Los Angeles, CA | Directions 9003634.071625 -118.343857
Neighborhoods: Central LA, Greater Wilshire / Hancock Park
The Denim store carries every hip jean under the sun. You'll probably see celebrities shopping here for their jeans.
Unexpected surprise! – I had never heard of this place until about two weeks ago (I haven't been in L.A. very long). I found it randomly just driving by one day and decided to go in. I wasn't s=planning on spending any money, I just wanted to look....$1000 and only 45 minutes later....
It was great! Huge selection of jeans! Great shoe selection! I tried on shoes next to Jason Bateman and Will Arnett!! My fitting room was next to one of the actors in Reba!
The have a great selection of brands I know and brands I was new to. Fun atmosphere. Just a great place to shop. The sales people were friendly and knowledgable....fun times!
Oh and lots of open (but metered) street parking.
Rag – They have great clothes here. Although it's a little expensive, I have found some great pieces here! And I love it because they have some rare brands that are hard to find else where.
Best denim bar – American Rag's denim bar changes time by time. Every time I go there, I find that they have new cool brands and styles coming in. I never wanted to look the same as everybody on the street. They carry a series premium denim that you may not find elsewhere. I got my bf a pair of Vintage China jeans with a lot of beautiful details on the back pockets. He loved it.
This place doesn't deserve your money. Bad attitudes + pretense + terrible customer service = American (on the) Rag – Generally speaking, I am always wary of stores with sh*tty return/exchange policies (or lack thereof). So I guess I should have taken it more to heart when, at checkout, I noticed a sign behind the counter that explained American Rag's return policy (no refunds, exchange or store credit only, must be within 7 days of purchase, new merchandise only, with receipt). Now I am not in the habit of buying things to return/exchange them, but I don't think it's unreasonable to expect decent customer service if you're buying a premium product. So when I pay $200 for a pair of jeans, you better believe I expect the customer service to back it up.
This past weekend, I paid my first visit to American Rag's denim bar, which is, to be fair, pretty fantastic. I tried on a ton of jeans and finally decided on 2 beautiful pairs, the size of one of which I was going back and forth about. But I figured, if I need to exchange them, I'll just bring them back with the receipt sometime this week.
After wearing these jeans for (literally) less than 5 minutes at my house one morning a few days later, I decided I definitely needed the smaller size. So I take the jeans (I had cut off the tag but still had it), the receipt, and the bag, call ahead to make sure they will let me exchange them (they said sure, no problem), and go to the store on my lunch break. I take the smaller size up to the counter for the exchange, and the guy tells me he can't exchange them. At first, I was befuddled, but then I find out that the denim bar manager (who was not only completely unhelpful but a pretentious biotch) went to the guy at the register while I was in the dressing room and told him that the jeans I brought back "looked like they had been worn" and "smelled." Um, WHAT?! I was so shocked, I couldn't speak. The guy finally put the exchange through, although not without attitude. But then, if I made $10 an hour, I'd probably be a biotch too.
Large store with little of interest – I was intrigued by the reputation so I wandered in one day only to be bored to tears. The store is large, with what would seem to be a fine selection, but as I went up and down the aisles, something seemed lacking. The prices were reasonable for this off-Melrose location but in the end I walked out empty-handed and disappointed. The staff, by the way, were pretty much non-existent.
Jeanius! – In a quest to actually contact one of the shop assistants at american rag, not only to say thanks because she was so helpful, but also because she was setting up a street style website that sounded interesting, i stumbled across all these scathing reviews of american rag.
I cannot have had a more different experience. Maybe because I'm from Europe, and my levels of service expectations are already low, but I found that the staff couldnt be more welcoming and informative.
Particulary Nicole who worked in the denim lab. She guided my boyfriend and I through all the latest fits, showed us LA only designers , talked about details like vintage developed trims, and gave honest opinions. If only I hadnt maxed out my credit card already, I would have been able to take home a pair of jeans that not only fitted great, with an interesting modern cut, but ones I could talk about the designer too.
All in all a most easy going way to shop for designer denims. A task which is usually riddled with sour faced pretentious shop assistants. Any plans to open the european branch will be gratefully recieved!
i would never shop here – my close friend bought a shirt for me here for my 30th birthday. i went to exchange it a couple days later, and they told me there was nothing that they could do since the shirt was purchased more than 7 days ago (it was purchased 10 days ago). the shirt was still hanging on the fixture a few steps away. they wouldn't let me exchange it for another shirt. they wouldn't exchange it for another size. i had never been to this store before. the merchandise did look nice and i probably would have spent some money on some other items as well. i explained to them that i would shop for other items too. but, they were so set on their rule that they lost a customer flat out. neither my friend nor i will ever enter this store again. though i understand they have a store policy for the times when people try to take advantage of a boutique store like this, the managers there should also understand that they need customers to come back to their store if they want to stay in business. there are plenty of other stores with the same merchandise. so please, if you are going to buy some clothes, go elsewhere.
This shopper's paradise boasts togs from today's chicest designers, as well as irresistible vintage gear from the days of yore. – In Short
Long a favorite of L.A.'s best-dressed ladies and gentlemen, this warehouse-inspired La Brea boutique is stocked with duds for every occasion. Sweet Jenny Han sundresses, demure Theory blouses and super-soft Mike and Chris leather jackets will entice the girls, while the Paul Smith cardigans and Ksubi tees will make every guy look positively dapper. There's also a wide selection of well-curated vintage pieces, from shrunken belted coats to flirty shifts in wacky colors.
The President of American Rag must be on the Rag! – I do not recommend supporting American Rag! If you can find what your looking for somewhere else I would not buy from the Rag. When I tried to make a return within 24 hrs. after purchase due to an allergic reaction I had from the garment the President told me that crediting my card back is not they're policy, and that they run there stores like a boutique, with no returns only exchanges, or store credits. American Rag feels more like a sweat shop, not a boutique feeling at all. I know many retailer's, and small boutiques who will almost always break policy to make the customer's shopping experience a pleasurable one. Many sales rep's and Denim wholesalers won't even allow clothing to go into American Rag because they don't want any assoc. with American Rag, or the President, and her poor, business ethics! The lines they carry change all the time prob. because all the reps can't stand the President.
I feel very sorry for the staff of American Rag. Working under that monster can't possibly be a pleasure! American Rag is no success due to customer service. They are willing to burn bridges,once they get the money they will never give it back!!!
wants to be fred segal-ish – this store is much better for guys than for girls in my opinion. the left side of the store (which has new clothing) has some decent labels, but the buyer for this store really has to find a new job. their jeans selection is ok (guys side is much better), but their shoe section is just god-awful. just imagine every trendy, tacky shoe out there...and then imagine it on the shelves here.
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