366 W Broadway, New York, NY | Directions 1001340.723144 -74.003119
Mon-Sat, 11am-7pm; Sun, noon-6pm
Neighborhoods: SoHo, Downtown
You don't have to be a celebrity to love (or afford) these stylish specs. – The Scene
Although these trend-setting designs have framed faces from Spike Lee to Naomi Campbell, most anyone who wanders in finds a style or two that grabs them and won't let go. The inviting, modern and minimalist setup, coupled with ambient music and a super laid-back yet encouraging vibe, make it easy to relax and play with the merch. No hard sell, no pressure, no stress.
Many designs have an updated retro feel--a huge spectrum of colored lenses is the house specialty. Browse through the lens books for options from gradients to mirrors. The hipness here lies in balancing subtlety with style--even the bejeweled and cat eye frames are scaled back--so that no pair is ridiculous or overpowering. All designs are available with or without prescription lenses, in either clear or a sun-shielding color.
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