11 W 56th St, New York, NY | Directions 1001940.762868 -73.975235
Neighborhoods: Clinton, Midtown
From gorgeous embroidered gowns to bright bathing suits, a splash of humor informs every item here. – The Scene
The heart of the Normal Kamali empire, this multi-story mega-shop is home not only to her unique designs, but also her studio and administrative offices (OMO stands for "on my own"). But while it is large, darkly lit and decorated with illuminated mannequins reminiscent of Greek statues, this isn't an intimidating place. The staff is dressed as casually as you probably are, and they greet you with good humor.
The outlandish costumes Kamali designed for the movie "The Wiz" two decades ago would probably still blend into the racks here. But that's not to say this stuff is dated. Far from it. These goods--from a $75 swimsuit to the rounded '40s style $850 pumps to a $4,500 crocheted lace cocktail dress--are all as fresh as fashion gets.
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