Jewelry >Mimi So
550 5th Ave, New York, NY | Directions 1003640.755795 -73.979614
Monday - Friday 10:00 am to 5:30 pm
Close Saturday and Sunday
Neighborhoods: Midtown Center, Midtown
Fresh & feminine fine jewelry – Two coworkers suggested that I see Mimi So for my wife's birthday present. I've bought her jewelry from Tiffany's, Gucci and Bulgari, but none came close to the reaction from this Mimi So Lula ring. Not only did my wife love it, but her friends have been jealous like little girls. I was amazed to meet and learn about Mimi. She is hardly publicized, but was the main designer for Sex and the City (with a video wall to prove it) and dozens of celebrities. Recently Cartier became an investor in her company - helping to open stores in Tokyo and Beverly Hills. She told me about her VIP salon/studio/workshop penthouse overlooking 5th Ave. They gave us the tour yesterday - it was really amazing, and fascinating to watch the jewelry being made. They really do make it right here, and by hand.
Fabulous Style for the Value – My husband purchased earrings for my anniversary at Mimi So. The quality and design were outstanding, but I wanted something slightly different. The staff was absolutely fantastic helping me pick out another design that suited me and even customized the design slightly to match my engagement ring.
You really can't beat this type of personal attention and quality!
She's hip, she's smart, she's gorgeous--and so is her custom jewelry. – The Story
Eight years ago this young Asian designer (recently married herself, with a mega rock to prove it) and her tiny store were underdogs in the 47th Street diamond district. All that's history now; her doors swing open and closed for the likes of Lil' Kim, toting a diamond Mimi So belt buckle big enough to set off the airport's security alarm--which it did.
Her own sharp sense of style is mirrored in her custom work. She's ultra-sensitive and a good listener, with taste women--and their mates--trust.
The Bridal Collection
Very romantic stuff. Big on platinum--from chunky and contemporary to antique-inspired and delicate--and bedazzled with some of the sparkliest gems in town. One of Mimi's favorites is her Viney collection, with ornate scrolls, leaves and tiny diamonds.
Leopard chairs to perch in and a musical mix that ranges from mellow Patsy Cline to banging urban beats.
Great Designs – I just find her design so beautiful that I felt my jewelry was more personalized to my style and unique. No one else has a piece like mine and everyone admires it.
Forget Tiffanys! Mimi's the best! – I bought an engagement ring from Mimi herself, who is awesome and patient. My fiancee loved it, so we returned for bands, and now she's addicted. Mimi invented the diamond flowers which you see everywhere, but they're no comparison to the original. Ask to see the celebrity book - Mimi is a secret Hollywood darling. My wife thinks her designs are so sexy and elegant, with just enough edge. Her boutique is the exact opposite of all the 47th street "kiosks" - comfortable, no pressure and the highest quality and value.
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