Jewelry >American Jewelry Company
401 S Mt Juliet Rd, Mount Juliet, TN | Directions 3712236.166335 -86.511645
After my wedding rings were damaged following an accident, I spent several months scouring the web in search of ideas for a new setting. When I mentioned this at my salon, the owner and several of her employees recommended the Mt. Juliet (TN) location of American Jeweler Co. After hearing their positive feedback and seeing their beautiful rings, I decided to pay a visit. My salon friends had worked with Ryan, who wasn’t there at that time. We were waited on instead by a saleswoman with many, many years of experience. I didn’t see anything I was particularly fond of that day.
When we returned several weeks later, I found a setting I loved that already had a center stone in place. We were told that the ring was custom made at their location and the center stone could be removed to accommodate mine. We were assisted by the same saleswoman as before, who offered to sell us the setting for a certain price. She had an associate look at the ring under a microscope and he said they may be able to go even lower than what she’d quoted me, but they’d need to run it by another associate who had gone home for the day. We were going out of town for the weekend and I needed time to research her quote, so we agreed to follow up after we returned from our trip.
I brought a design idea with me when we returned to see what it would cost to have it custom made. We were assisted by the same saleswoman, who agreed to call me with quotes for the existing setting I liked and the design idea that we discussed. I’d found the design idea from a reputable online store, so I already knew what I could buy it for; I was using it as a “litmus test” to see what American Jeweler Co. would charge. As promised, I received a voicemail from the saleswoman one afternoon the following week.
The price she quoted me for the existing setting was nearly twice as high as her original quote. When I mentioned this, she seemed flustered and said she’d misjudged the quality of the center stone. I reminded her that I’d planned to use my own stone – even so, the quote remained unchanged. The price she quoted for my design idea ring ended up being over four times as much as it would’ve cost to buy it online. (She had slightly increased the size of the side stones, so I expected it to be a little more - but never over four times as much!)
When I got home from work that evening, I had a voicemail from the saleswoman. The quote for my design idea setting had been miraculously cut in half because she “discovered they had the diamonds in house and that makes all the difference”. The original setting I’d fallen in love with – the final quote for which had nearly doubled from the original – was never mentioned. To say I was extremely disappointed in my experience would be a gross understatement. My trust in my salesperson was completely blown, so I never went back nor do I plan to. Unfortunately, these kinds of experiences have a way of creating a lasting brand of distrust.
I can't say enough good things about this store... they carry a decent selection of platinum at the Mt. Juliet location - which your typical box store (Jared/Kay/etc) do not even stock. Although Nashville has several Pandora retailers & a couple flagship stores I buy my Pandora from AJC exclusively because the customer service is the best in middle TN. I typically shop the Smyrna store - the ladies that work there have become my friends over the couple years they've been open in that location, I stop in just to say HI and they call if new merch comes in that they think might interest me. Sonny is always willing to give you his best price, even on the gorgeous things he designs himself. They go out of their way at AJC to please and don't nickle & dime you for the little things...which makes a big difference! You're not leaving this place without a smile on your face...whether or not you purchase during your visit.
Though we haven't purchased an engagement ring from American Jewelry Co. YET, we are blown away with how great they are. We had visited the Smyrna store twice looking for a particular ring and, though they did not have it in store, we loved that the ladies there were not pushy and actually seemed to care about getting us the ring we wanted. I went home and emailed the Mt. Juliet store to see if they had the ring I was looking for, they didn't, but Ryan was quick to contact his Tacori rep and had the ring shipped in just so I can see it and try it on in person - no strings attached!! Needless to say, it's THE ring and he spent a lot of time with us discussing the ring and different diamond options. Everyone we have come in contact with at American Jewelry Co. has been very personable and made us feel comfortable. We had been on a manhunt all over Middle TN for this ring. The larger Tacori retailers around Nashville (ahem...GENESIS) made the ring shopping experience terrible for us, so even if they had had the ring - we already decided we would order it from American Jewelry Co. anyways! They definitely won us over!
Surprised at the poor customer service – I took some family jewelry to be repaired and asked that they be finished in time to be given for a birthday gift. They assured me it would be finished the day before I actually needed it. It wasn't.
Since they have such a large investment in their store at Providence, I had high expectations for customer service.
I'm sure that to be around for several years, most custmers have had positive experiences, but this one was my first and was not a good one so I will be going elsewhere for future needs.
Very welcoming atmosphere. – I stopped in to ask a few questions, knowing I could trust the answers I recieved. Just walking in, I was greeted by several employees, and asked if I needed assistance. Having known Ryan since HS, I wanted to speak with him regarding a couple of pieces. His answers were straight-forward, honest, and understandable. While I chose not to make a purchase at this time (due to the economy), I expect to bring my business back when things improve.
great poeple to do business with for 30 years – Dwight and Billie are the absoloute best. the kind of people you would want for a reliarive. price, quality, down home service and excellence is all i can say and most of all, it's the same great way all the time. nothing is too much trouble for these guys. enough said, THEY ARE INDEED NASHVILLE'S PREMIER JEWELER !!!!!
Thanks Dwight and Billie for 36 great years....They will show you what customer care is really all about !
Best Jeweler in Middle Tennessee – ******We are at 401 S. Mt. Juliet Rd Suite#165********
American Jewelry Co. in Providence in Market Place is Middle Tennessee's Premier jeweler for over 36 years. We do on site state of the art repair work, custom design, and casting of the most beautiful one of a kind jewelry you will see anywhere. Our selection is second to absolutely no one, while we hold our quality to the highest standards at the best possible prices. Shop American Jewelry Co. and see the difference of our staff's knowledge, expertise, and genuine care for customer service. Thats the American Jewelry Co. difference!
Incredible jewelry store – I disagree totally with the negative comment. Dwight and his staff are a pleasure to work with and will do whatever necessary to please their hard-earned customers. You don't stay in business as long as they have otherwise. Their service is second to none and the selection can't be beat by anyone. Every store offers diamonds of all qualities to meet the needs of the individual buyer, so if you bought a diamond that was not perfect, it is what you chose. I know they also carry very high quality diamonds of all sizes, so the last person's post is inaccurate. I can promise that Dwight wasn't making it "right", but more trying to make you happy. Dwight always does things right, so there is no need for him to make it "right". American Jewelry will also take care of you for a lifetime, I can attest to that. The negative post from KB is inaccurate and not justified. I hope the truth helps you with your purchasing
Don't trust them! – Being a small town jewelry store my family always went to them. We thought they were good honest people! So when it came time to buy my ring we trusted Dwight would take care of us. Found a flaw in my ring without the loop. So to make it 'right' he gave me a 'good deal' on the band. He sold me low quality diamonds that are yellow compared to my other ones!!!
Then I call and see if they will rodium the silver and they only cover that for 2 years from purchase!!!
Trust me when I saw it is worth it to go to ShaneCo or Genisis Diamonds that will take care of you for the lifetime of your jewelry. I drive 30-45 mins because it is worth it. I hope this helps you on your purchasing.
Editorial Review by Citysearch Editors – Since 1974; gold, diamond, and precious and semi-precious stone jewelry. Can create custom pieces and offers repairs.
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